Beverage marketing campaign - Articles - Page 18

Breweries, distilleries ‘go-to’ destinations to facilitate fan engagement

Bayou Rum distiller opens $8 million Barrel Library and Event Center

August 23, 2019

To educate consumers about the brewing process or how handcrafted spirits are made, many breweries and distillers operate as “go-to” destinations complete with tours, taprooms, samples and merchandise.

STōK Cold Brew Coffee offering sabbaticals

STōK-bbatical will help 3 people pursue dreams

August 20, 2019

STōK Cold Brew Coffee, a brand of Broomfield, Colo.-based Danone North America, officially is calling for applications to take a STōK-bbatical and will pay you to pursue what you're truly passionate about.

Dr Pepper ‘Fansville’ returns for 2nd season

Marketing campaign to run through college football season

August 19, 2019

Keurig Dr Pepper, Plano, Texas, announced that “Fansville,” the Dr Pepper parody TV show drama, returned in time for the 2019-2020 college football season.

Tampico Beverages celebrates 30th anniversary

Juice drinks brand releases zero-sugar option

Barbara Harfmann

August 16, 2019

Celebrating its 30^th anniversary, Chicago-based Tampico Beverages has evolved since 1989 when it launched its first flavor: Citrus Punch. Today, the brand offers three lineups and 24 SKUs in its value-based, fruit-flavored punch drink portfolio.

Real Sangria’s Red and White varietals packaged in 250-ml aluminum cans

Packaging release coincides with new brand campaign, #getREÁL

August 15, 2019

The new 250-ml size offers increased accessibility and portability with the four-pack, the company says.

Digital marketing trends keep beverage consumers connected

Beverage brands increase usage of AR in campaigns

Taylor Karg

August 14, 2019

As consumer screen time continuously increases, beverage brands are adapting to this trend and tailoring their strategies to reach them.

Brisk Iced Tea can with Hobbs and Shaw art.

Beverage brands launch new campaigns, products to coincide with giveaways

August 13, 2019

RumChata released its Summer Tumbler, Green Mountain Coffee Roasters partnered with National Geographic, Bud Light rolled out a new TV campaign, and Brisk Iced Tea partners with Hobbs and Shaw movie.

Last Drop - Taylor Karg - Beverage Industry

Budweiser announces partnership with National Women’s Soccer League

Beer brand will support NWSL in on- and off-season

Taylor Karg

August 13, 2019

Not only did the women celebrate, but they celebrated with ice-cold bottles of Budweiser beer in their hands.

Gold Peak tea debuts new label

Tea brand packaging coincides with marketing campaign Real Comforts of Home

August 9, 2019

Gold Peak debuted a new, modern packaging graphic with a reimagined logo and contemporary mountain landscape that reinforces the brand’s tea credentials and high-quality ingredients, it says.