Energy drink partners with Angela Yee for national contest
August 27, 2018
Amp Energy Organic, a brand of Purchase, N.Y.-based PepsiCo Inc., announced The Search for the Ultimate Side Hustlers Powered by Amp Energy Organic, a national search for the five most unique side hustlers.
Smirnoff Vodka, a brand of Diageo North America, Norwalk, Conn., announced its new campaign entitled Welcome to the Fun%, which celebrates good times with a quality product everyone can afford, the company says.
Unibroue debuted a new limited-release Belgian-style, fruit-flavored wheat ale, Keurig Green Mountain announced the release of a new K-Café Single Serve Coffee, SLRRRP debuted new alcohol-infused gelatin shots.
Contest participants can win $100 Netflix gift card
August 14, 2018
Chicago-based Tampico Beverages introduced Tampico Flavor Hunt, an interactive game in collaboration with DreamWorks Animation Television’s Netflix original series “Trolls: The Beat Goes On!”
Beer brand pays homage to Jamaican heritage with EP
August 6, 2018
Red Stripe, a beer brand of Heineken USA, White Plains, N.Y., announced its plans to celebrate the 100th anniversary of beer producer and Jamaican brewer Desnoes and Geddes Ltd. (D&G).
The company’s entrepreneurial spirit, focus on making best-in-class tasting products, and its organizational purpose to bring Flavor to Life is helping the company succeed in a competitive beverage market.
Fans can enter weekly contest for chance to make life a little more interesante
July 24, 2018
White Plains, N.Y.-based Heineken announced that its imported Mexican beer, Dos Equis, is once again the Official Beer Sponsor of the College Football Playoffs. Each week from August through December, the brand is giving football fans and beer drinkers the chance to win tickets to the College Football Playoff National Championship game. Beer drinkers can expect Dos Equis to make the legendary a little more interesante this football season, as the brand will deliver fun and authentic content while giving the fans a chance to live once-in-a-lifetime experiences, it says.
A common theme within the global company is progressiveness and this year, HEINEKEN USA did what it does best by creating two never-before-seen products, the BLADE and Home Tap.
Spirits company encourages consumers, retailers to join hashtag #TheFutureDoesntSuck
July 17, 2018
Hamilton, Bermuda-based Bacardi Ltd. and Seattle-based nonprofit Lonely Whale have joined forces to help rid the environment of single-use plastic and to eliminate one billion single-use plastic straws by 2020, the companies said.