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Home » beverage marketing campaign

Articles Tagged with ''beverage marketing campaign''

Perrier Sparkling Mineral Water launched a new limited-edition collection: PERRIERxWILD. The limited-edition glass bottles were designed by New York-based artist Juan Travieso - Beverage Industry

Beverage brands innovate packaging designs, labels

Perrier Sparkling Water announces a new collaboration with honored New York artist
July 16, 2018
Beverage companies have debuted new packaging designs to reflect brand changes.
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Luka Sabbat

Evian launches new creative ad campaign

Bottled water brand invites consumers to hashtag #Liveyoung
July 10, 2018

Evian Natural Spring Water, a brand of France-based Danone, announced its new advertising campaign exclusively for the U.S. market: I Wanna hashtag #Liveyoung. Derived from the company’s global Live young campaigns, the new advertisements will go live on July 16, with out-of-home, social, influencer activations and sponsored events, it says. The new campaign draws inspiration from how people Live young, emphasizing that it is more than an age, but an attitude focused on living a life full of vitality and experiences, the company says.


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Smirnoff Ice

Smirnoff launches Fourth of July contest

Spirit brand to give 100 fans two extra paid days off
June 26, 2018

Smirnoff Vodka, a brand of Norwalk, Conn.-based Diageo North America, announced the launch of a National Sweepstakes from Smirnoff Ice Red, White & Berry, to give 100 people across the country two paid days off to take a real July 4th weekend, it says. 


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Sprite summer limited-edition collection - Beverage Industry

Sprite announces summer limited-edition collection

New campaign to feature famous faces in hip-hop
June 26, 2018

Sprite, a brand of Atlanta-based The Coca-Cola Co., announced the launch of its new summer limited-edition collection, The Fresh Faces Series. The series builds on more than 30 years of celebrating the sound and feel of hip-hop, the company says.


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Tito’s Handmade Vodka and Imgur recently launched Project Stardust - Beverage Industry

Beverage companies create campaigns to coincide with summer events

Beverage companies help consumers celebrate summer
June 20, 2018
Several beverage brands have announced new marketing campaigns and products.
Read More
Share a Coke - Beverage Industry

Beverage brands release limited-edition packaging for summer

Brands unveil new bottles, labels
June 20, 2018
Beverage brands are debuting new and limited-edition packaging to get consumers ready for the summertime.
Read More
Share a Coke - Beverage Industry

Coca-Cola brings “Share a Coke” back for summer

June 20, 2018
Returning for the fifth consecutive summer, Share a Coke announces a new spin on the popular campaign, adding more beverages, packages, experiences and sharing opportunities.
Read More
Dunkin' Donuts Frozen Lemonade

Dunkin’ Donuts marks first day of summer with nationwide tasting

Company invites consumers to sample two frozen lemonades
June 19, 2018

Dunkin’ Donuts, Canton, Ma., is inviting consumers to make the longest day of the year the coolest day as it hosts a special nationwide Frozen Lemonade tasting event on Thursday, June 21.


Read More

Coca-Cola, 7-Eleven celebrate 2018 World Cup

Companies partner up to give fans exclusive shopper experience and merchandise
June 19, 2018

The Coca-Cola Co., Atlanta, Ga., and 7-Eleven Inc., Irving, Texas, are teaming up for the world’s most-watched sporting event and inviting fans to celebrate like never before, the companies said. Fans have a chance to get into the games by entering at one of approximately 61,000 participating 

7-Eleven stores in 14 countries. 


Read More
Stoli Vodka Harvey Milk

Promoting equality

Stoli launches Harvey Milk limited-edition bottle
June 18, 2018

Stoli Vodka, a brand of Stoli Group USA LLC, New York, announced the launch of its Stoli Harvey Milk limited-edition bottle.


Read More
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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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