Articles Tagged with ''beverage marketing campaign''

Hamilton, Bermuda-based Bacardi Ltd. and Seattle-based nonprofit Lonely Whale have joined forces to help rid the environment of single-use plastic and to eliminate one billion single-use plastic straws by 2020, the companies said.

Evian Natural Spring Water, a brand of France-based Danone, announced its new advertising campaign exclusively for the U.S. market: I Wanna hashtag #Liveyoung. Derived from the company’s global Live young campaigns, the new advertisements will go live on July 16, with out-of-home, social, influencer activations and sponsored events, it says. The new campaign draws inspiration from how people Live young, emphasizing that it is more than an age, but an attitude focused on living a life full of vitality and experiences, the company says.

Smirnoff Vodka, a brand of Norwalk, Conn.-based Diageo North America, announced the launch of a National Sweepstakes from Smirnoff Ice Red, White & Berry, to give 100 people across the country two paid days off to take a real July 4th weekend, it says. 

Sprite, a brand of Atlanta-based The Coca-Cola Co., announced the launch of its new summer limited-edition collection, The Fresh Faces Series. The series builds on more than 30 years of celebrating the sound and feel of hip-hop, the company says.