Articles Tagged with ''beverage marketing campaign''

STōK celebrates National Coffee Day with Motivation Hotline

Hotline part of cold-brew coffee brand’s Cold-Brewed Courage campaign
September 29, 2017

STōK Cold Brew Coffee, a brand of White Plains, N.Y., and Broomfield, Colo.-based DanoneWave, is celebrating National Coffee Day tomorrow by providing cold-brew coffee drinkers an extra boost of motivation. 


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#RefreshinglyHonest campaign

Clean label, transparency offer value to beverages

Free-from claims resonate with consumers
jessica Jacobsen
Jessica Jacobsen
September 15, 2017
In the beverage market, as well as other consumable industries, the influence of clean label continues to expand its reach. In fact, in its Top Ten Trends list for 2017, the Netherlands-based Innova Market Insights highlighted how clean label has been a running theme for the market research firm dating back to 2008.
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19 Crimes Label App

Beverage brands embrace digital marketing

19 Crimes announces augmented reality app, Barbadillo launches NFC-enabled neck
September 15, 2017
Beverage brands are becoming more adapt to digial marketing. For example, 19 Crimes released an augmented reality app allowing consumers to learn about the characters on the wine's packaging. Additionally, Barbadillo announced that its consumers can interact with its packaging through near-field communication enabled neck collars.
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Digital marketing goes beyond social media

Beverage brands offer differentiated digital marketing campaigns
Amanda Del Buono
September 15, 2017
Finding new ways to reach consumers in a crowded marketplace and digital world can be difficult. While sifting through my emails and news, I’m always intrigued by brands that are finding unique ways to utilize the digital world to connect and excite their consumers.
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Birra Moretti Bocce

Birra Moretti announces fall marketing program

Campaign pairs beer, bocce
September 6, 2017

Birra Moretti, a brand of Five Points Trading Co., a division of White Plains, N.Y.-based Heineken USA, announced it is teaming up with Bocce, Italy’s beloved pastime, to encourage legal-drinking aged consumers to come together and enjoy two Italian classics with friends, family and fellow patrons at their favorite local bar, at home or at other outdoor social gatherings this fall. 


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Dos Equis announces ‘The Most Interesting Fan of College Football’

Campaign complements Mexican beer’s return to sponsor of College Football Playoffs
August 29, 2017

To help fans "Stay Thirsty" this college football season, Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, returns as the Official Beer Sponsor of the College Football Playoffs and is on a mission with its newest campaign to champion those Saturday football fanatics who choose "Game Day Over Everything."


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Canada Dry announces Busy is a Four-Letter Word campaign

Brand encourages consumers to maximize relaxation
August 28, 2017

In an effort to combat the busy state of being driven by everyday pressures, Canada Dry, a brand of Dr Pepper Snapple Group, Plano, Texas, wants to make people more aware of what is keeping them from doing the things they love and is encouraging its fans to move past their busy work and social schedules to maximize their relaxation with its newest marketing campaign: Busy is a Four-Letter Word.


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Mike's Hard Lemonade Logo

Mike’s Hard Lemonade partners with Lil Dicky, Drizly

Deliver the Unexpected sweepstakes supports Drink on the Bright Side campaign
August 15, 2017

This summer, Mike’s Hard Lemonade, Chicago, is delivering happiness and humor with a little help from rapper and comedian Lil Dicky and Drizly, the technology company behind the first eCommerce alcohol app. 


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Roast magazine Book

Beverage brands create summertime experiences

Bud Light reintroduces Dive Bar Tour, Pure Leaf Tea opens Pure Leaf Tea House
August 15, 2017
After dedicating more than 13 years to specialty coffee roasters, Roast magazine released its first book, “The Book of Roast: The Craft of Coffee Roasting from Bean to Business,” a compilation of articles covering every aspect of coffee roasting.
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Market Insights - Beverage Industry

VR offers disruption for beverage-makers

How beverage makers can use virtual reality in marketing
Jimmy Woodard
August 15, 2017
Beverage companies, this one’s for you. Now you can get a sense of how to utilize virtual reality (VR) and augmented reality (AR) to help generate a return on investment from your marketing campaign.
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