Articles Tagged with ''beverage marketing campaign''

This July, White Plains, N.Y.-based Heineken USA is bringing soccer fans closer to game.

Back by popular demand, Atlanta-based The Coca Cola Co.’s Coca-Cola brand is reintroducing its successful Share a Coke program under a new name — "Share an ICE COLD Coke.” "Share an ICE COLD Coke" bottles will hit shelves in May, the company says.

For those looking for a quick boost of energy and want to avoid calories, pureLYFT, in the form of an all-natural, easy-to-use stir stick, delivers a single serving of 125 mg of clean caffeine when added to a beverage, the company says.

Following the success of Mtn Dew Black Label last year, Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., is creating the Mtn Dew Label Series — a line of premium sodas from Dew with unique flavors and herbal and citrus bitters. The new line of bold, yet refined, beverages now includes the citrus-flavored Mtn Dew White Label and the apple-kiwi flavored Mtn Dew Green Label, the company says.

Cheerwine, the family owned and operated North Carolina soft drink brand, is celebrating its 100th birthday this year. In honor of the milestone, the company is releasing a series of seven commemorative, collectible cans featuring designs from various eras.

Stoli Vodka, a brand of Stoli Group USA LLC, New York, is returning to TV with a new commercial for the first time in seven years. As part of the biggest multimedia campaign since the inception of Stoli Group USA, the new television spot, titled "THE Vodka," uses a montage to celebrate the pioneering heritage of Stoli through the lens of those who drink it, the company says. The 30-second spot will run on TV during live sports and late night in target markets beginning March 13 with national digital distribution to include sports and lifestyle properties and premium full-episode players, it adds.

Stella Artois, a brand of Anheuser-Busch InBev, Leuven, Belgium, and National Geographic announced that a new documentary, "Our Dream of Water,” a film spotlighting the effects of the global water crisis, will make its world premiere on March 22 in celebration of World Water Day. The documentary, debuting on the National Geographic channel, was commissioned by Stella Artois as a part of its Buy A Lady A Drink campaign, an ongoing partnership with Water.org to help provide clean water to people in the developing world, the company says. 

To address challenges faced by communities with little of no access to clean water, Voss Foundation was founded by the directors of Voss of Norway ASA as an independent nonprofit organization to address the availability of clean, safe water resources and hygiene in Sub-Saharan Africa.

Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, is giving legal-drinking-age consumers everything they need to spice up their Cinco de Mayo celebrations, the company says. From Mexican cantinas in the city to neighborhood backyard patios, the 360-degree program features national TV advertising, media partnerships and a national sweepstakes.