Articles Tagged with ''beverage marketing campaign''

Sobe, a brand of Purchase, N.Y.-based PepsiCo Inc., is turning 21 this year and launched the #SOBENotSorry campaign as part of its celebration. The brand also released two new flavors: Midnight Mojito (Blackberry Mojito) and En Fuego (Spicy Limeade). 

Hamilton, Bermuda-based Bacardi Ltd. and multi-platform artist Swizz Beatz have joined forces to deliver events, marketing and social activations with industry influencers in exciting and new ways, the company says. 

Brisk, an iced tea brand from Purchase, N.Y.-based PepsiCo Inc., announced that custom sneaker artist Dan "Mache" Gamache, of Mache Custom Kicks, has designed a bold and unique custom sneaker inspired by Brisk Iced Tea Pineapple Passionfruit, it says. 

Sprite, a brand of Atlanta-based The Coca-Cola Co., announced it is launching a social media campaign called #DapTheKing to help fans salute LeBron James (also referred to as King James), after the basketball player and Cleveland Cavaliers won the 2016 NBA title, it says. 

Dr Pepper, a brand of Plano, Texas-based Dr Pepper Snapple Group, launched its Pick Your Pepper campaign — an experience of self-expression involving the nationwide distribution of hundreds of new, limited-edition and custom-printed Dr Pepper 20-ounce bottles. Backed by a digital, social, radio and in-store campaign, Dr Pepper Pick Your Pepper puts the spotlight on individuality, encouraging consumers to choose the label that speaks uniquely to them, the company says.