Articles Tagged with ''beverage marketing campaign''

Bai Brands partners with VH1 Save the Music Foundation

Company to donate up to $150,000
August 23, 2016

Bai Brands, Princeton, N.J., announced that it has partnered with VH1 Save the Music Foundation, a nonprofit organization dedicated to restoring music programs in America's public schools and raising awareness about the importance of music education. Through Sept. 30, Bai will donate a portion of proceeds from every bottle and can sold to the foundation,  up to a maximum of $150,000.


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Strongbow

Strongbow announces fall marketing campaign

Comprehensive program includes an online Strongbow Flavor Quiz
August 15, 2016

This fall, Strongbow Hard Apple Cider, a brand of White Plains, N.Y.-based Heineken USA, announced that it will inspire legal-drinking-aged consumers to add more flavor to their harvest season with Strongbow’s range of flavors in a new marketing campaign. The comprehensive program also will include national TV advertisements, social media support, interactive applications, sampling and more, the company says.


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Beverage companies embrace digital billboard advertising

Nielsen names Bai as 2016 Breakthrough Innovation winner
Barbara Harfmann
August 15, 2016
One of my favorite singers Billy Joel sings “A New York State of Mind,” and I was in that same frame of mind during a recent business trip to the Big Apple. I hadn’t been to Manhattan in almost 30 years and marveled at how different it looked. Not only was Times Square considerably cleaner, but what stood out, literally, were the towering digital billboards that flashed advertising, promos for upcoming TV shows, events and movies and more.
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Shock Top’s Live Life Unfiltered

Stella Artois, Shock Top host marketing events

Beer brands invite consumers to celebrate summer
August 15, 2016
Shock Top, in partnership with Camp No Counselors, is inviting legal-drinking-age adults to text or upload photos of how they Live Life Unfiltered for a chance to win a weekend camp getaway at three scenic locations: Aug. 25-28 in Kerryville, Texas; Sept. 15-18 in Lake Wales, Fla.; and Sept. 20-Oct. 2 in Valencia, Calif.
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Bud Light celebrates music festival anniversary

Brand launches limited-edition cans, consumer sweepstakes
Amanda Del Buono
August 15, 2016
Growing up in the suburbs of Chicago, the international music festival Lollapalooza, which makes a stop each year at Grant Park in Chicago, is an event that always has excited locals and drawn tourists from throughout the country.
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Starbucks emojis

Digital adds more complexity to shopper experience

Social networks, apps among most popular digital marketing
jessica Jacobsen
Jessica Jacobsen
August 10, 2016
The term “information superhighway” might have first gained traction in the 1990s in reference to the Internet and other forms of digital communications, but the prominence of digital in Americans’ day-to-day lives has taken this “superhighway” to another level.
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Sobe En Fuego and Midnight Mojito

Sobe launches two new flavors

Enhanced-water brand celebrates 21st birthday with #SOBENotSorry campaign
August 8, 2016

Sobe, a brand of Purchase, N.Y.-based PepsiCo Inc., is turning 21 this year and launched the #SOBENotSorry campaign as part of its celebration. The brand also released two new flavors: Midnight Mojito (Blackberry Mojito) and En Fuego (Spicy Limeade). 


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Big Red 20oz

Alcohol, non-alcohol brands launch summer marketing campaigns

Malibu kicks off Because Summer campaign, Big Red launches 100 days of BBQ promotion
July 15, 2016
Big Red kicked off the summer grilling season with its 100 Days of BBQ promotion. Running through Labor Day, Sept. 5, Big Red is rewarding drinkers with barbecue-related prizes, including a grand prize, three-day trip to visit iconic barbecue joints in Austin, Texas, it adds.
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Bacardi/Beatz

Bacardi partners with artist Swizz Beatz

Company names Beatz global chief creative for culture
July 11, 2016

Hamilton, Bermuda-based Bacardi Ltd. and multi-platform artist Swizz Beatz have joined forces to deliver events, marketing and social activations with industry influencers in exciting and new ways, the company says. 


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Brisk Iced Tea Sneakers

Brisk Iced Tea partners with sneaker artist

Dan Gamache designs limited-edition sneaker inspired by Brisk Pineapple Passionfruit
July 11, 2016

Brisk, an iced tea brand from Purchase, N.Y.-based PepsiCo Inc., announced that custom sneaker artist Dan "Mache" Gamache, of Mache Custom Kicks, has designed a bold and unique custom sneaker inspired by Brisk Iced Tea Pineapple Passionfruit, it says. 


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