Articles Tagged with ''beverage marketing campaign''

For the upcoming holiday season, Heineken, a brand of White Plains, N.Y.-based Heineken USA, is spreading the cheer with a fully integrated program supported by the brand’s There’s More Behind the Star credentials campaign. The campaign, featuring Academy Award-winning actor Benicio del Toro, brings Heineken to life by focusing on the brand’s quality, heritage and international footprint, the company says. There’s More Behind the Star represents the brand’s biggest campaign and highest media investment to date in the United States, it adds.  

Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, debuted a new national TV commercial called “The Wall” on Fox News, Univision and Telemundo during the first Presidential debate on Sept. 26.

In celebration of National Rum Day, Aug. 16, Sailor Jerry Spiced Rum released a limited-edition summer bottle that featured iconic artwork from the father of old-school tattooing, Norman “Sailor Jerry” Collins, for whom the rum is inspired, the company says. The 92-proof Caribbean Rum is blended with 100 percent natural spices and flavors and features notes of vanilla, cinnamon and toffee, it adds. Sailor Jerry Spiced Rum is available nationwide for $15.99 for a 750-ml bottle.

When the NFL season kicks off on Thursday, Sept. 8, Bud Light, a brand of St. Louis-based Anheuser-Busch, will be celebrating the fans that have made football the No. 1sport in America, it says. Bud Light, also the Official Beer Sponsor of the NFL, already has released 720 million of its newly redesigned NFL team cans and will launch a nationwide marketing campaign featuring those cans along with a TV spot starring former NFL players Bo Jackson, Justin Tuck and Tim Couch, the company says. 

Tanqueray Gin, a brand of Norwalk, Conn.-based Diageo North America, announced the launch of a new strategic partnership with entertainment icon Snoop Dogg. The partnership brings to life the brand's focus on a gin and juice cocktail strategy celebrating the success of Snoop Dogg's 1993 classic hit “Gin & Juice.”

Tecate, a Mexican import beer brand of White Plains, N.Y.-based Heineken USA, is encouraging boxing fans of legal drinking age to elevate their viewing occasions by choosing the bold taste of Tecate for the season’s big fights in its newest marketing campaign, the company says. Running from Sept. 1 through Oct. 31, Tecate’s We’ve Got Your Back program, featuring national TV spots, on- and off-premise activation, digital partnerships and a daily sweepstakes, will bring boxing fans together to celebrate leading up to the main events, it adds.  

Dos Equis, a brand of White Plains, N.Y.-based Heineken USA and the Official Beer Sponsor of the College Football Playoff (CFP), is inviting legal drinking aged consumers and college football fans alike to make Dos Equis their beer of choice throughout the college football season through its new comprehensive, 360-degree retail and on-premise program. The season-long promotion, which includes TV commercials, digital and mobile partnerships, program-specific limited-edition packaging and special offers, will drive consumers to local retail and on-premise outlets to purchase Dos Equis and enter a sweepstakes for a chance to win a VIP experience at the CFP National Championship in Tampa Bay, Fla., the company says.