Articles Tagged with ''beverage marketing campaign''

FIJI Water is celebrating summer with its new campaign spotlighting its iconic source story, the introduction of a 700-ml bottle, and a series of limited-time offers.

The Coca‑Cola Co., Atlanta, reported second quarter 2025 results. Additionally, as part of its ongoing innovation agenda, this fall in the United States, the company plans to launch an offering made with U.S. cane sugar to expand its Trademark Coca‑Cola product range.

7-Eleven Inc., Irving, Texas, is rolling out a new advertising campaign in support of Speedway stores. The Speedway Fill Up campaign reminds consumers that great pit stops don’t just end at the pump, and spotlight the endless ways to recharge, refresh and be ready to hit the road from right inside the store, it shares.

Smirnoff ICE is teaming up with content creator and comedian Boman Martinez-Reid to pay up to $200,000 in Sunsurance throughout the summer, starting with $50,000 to celebrate the summer solstice. 

CELSIUS is amplifying the brand’s core LIVE FIT ethos and tapping into the “ready, set, go” mindset by injecting deeper meaning into its mantra, connecting with people across everyday moments to live with an intended purpose in its LIVE. FIT. GO. campaign.

To encourage people to take time off guilt-free, gut-healthy iced tea brand Halfday is giving away cash prizes to make the most of their unused PTO.

Created in response to the consumer need for a mid-size pack between single serve and the 12-bottle variety pack, the new six-pack options give Sparkling Ice consumers a convenient, portable way to enjoy more of their favorite Sparkling Ice flavors.

Fan-favorite HARD MTN DEW Code Red is joining the HARD MTN DEW lineup. To commemorate this much-anticipated release, HARD MTN DEW is adding fuel to the frenzy with a “Code Red” of its own: a PSA to save the world’s redheads.

Rémy Martin announces the launch of V.S.O.P This is My City Limited-Editions celebrating vibrant hip-hop cultures across the United States. This exclusive release features four unique bottle designs, each paying homage to the iconic cities of Atlanta, Chicago, Detroit, and New York City.

Cambio Roasters announced that Cambio will be holding a Kindness Contest in honor of Random Act of Kindness Week.