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Home » beverage marketing campaign

Articles Tagged with ''beverage marketing campaign''

Speedway Fill Up

Speedway stores unveils Fill Up campaign

Campaign reminds consumers that refueling isn’t just for cars
Staff Beverage Industry
July 22, 2025

7-Eleven Inc., Irving, Texas, is rolling out a new advertising campaign in support of Speedway stores. The Speedway Fill Up campaign reminds consumers that great pit stops don’t just end at the pump, and spotlight the endless ways to recharge, refresh and be ready to hit the road from right inside the store, it shares.


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Smirnoff Sunny Days Pack

Smirnoff ICE offers consumers Sunsurance

Campaign giveaway coincides with Sunny Days Variety Pack release
Staff Beverage Industry
June 19, 2025

Smirnoff ICE is teaming up with content creator and comedian Boman Martinez-Reid to pay up to $200,000 in Sunsurance throughout the summer, starting with $50,000 to celebrate the summer solstice. 


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Celsius Live Fit Go

Celsius launches LIVE. FIT. GO. Campaign

Energy drink brand taps into authentic storytelling to showcase how it empowers everyday achievers
Staff Beverage Industry
June 3, 2025

CELSIUS is amplifying the brand’s core LIVE FIT ethos and tapping into the “ready, set, go” mindset by injecting deeper meaning into its mantra, connecting with people across everyday moments to live with an intended purpose in its LIVE. FIT. GO. campaign.


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Halfday

Halfday iced tea wants workers to enjoy time off

Staff Beverage Industry
April 11, 2025

To encourage people to take time off guilt-free, gut-healthy iced tea brand Halfday is giving away cash prizes to make the most of their unused PTO.


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Sparkling Ice 6 packs

Talking Rain, K9s For Warriors unleash Sparkling Ice six-packs

Staff Beverage Industry
April 4, 2025

Created in response to the consumer need for a mid-size pack between single serve and the 12-bottle variety pack, the new six-pack options give Sparkling Ice consumers a convenient, portable way to enjoy more of their favorite Sparkling Ice flavors.


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Hard MTN DEW Code Red

HARD MTN DEW adds Code Red to portfolio

Flavored malt beverage launches Code Red: Save the Redheads initiative
Staff Beverage Industry
March 27, 2025

Fan-favorite HARD MTN DEW Code Red is joining the HARD MTN DEW lineup. To commemorate this much-anticipated release, HARD MTN DEW is adding fuel to the frenzy with a “Code Red” of its own: a PSA to save the world’s redheads.


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Remy Martin This Is My City Bottles

Rémy Martin launches V.S.O.P This is My City Limited-Editions

Staff Beverage Industry
February 27, 2025

Rémy Martin announces the launch of V.S.O.P This is My City Limited-Editions celebrating vibrant hip-hop cultures across the United States. This exclusive release features four unique bottle designs, each paying homage to the iconic cities of Atlanta, Chicago, Detroit, and New York City.


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CambioPods.jpg

Cambio Roasters launches Random Act of Kindness Week campaign

Winner will receive one year of free coffee pods
Staff Beverage Industry
February 4, 2025

Cambio Roasters announced that Cambio will be holding a Kindness Contest in honor of Random Act of Kindness Week.


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Silk Cereal Liar

Silk teams up with Phaedra Parks to expose cereal liars

New York City pop-up asks consumers whether they prefer Silk Vanilla Almondmilk or dairy milk
Staff Beverage Industry
January 9, 2025

Silk partnered with reality TV icon and queen of deception, Phaedra Parks to host Cereal Liar: Breakfast’s Ultimate Taste Test, the first-ever Silk and cereal pop-up in New York City. 


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Athletic January

Athletic Brewing launches Athletic January campaign

company will conduct a widespread sampling initiative in North America, UK
Staff Beverage Industry
December 26, 2024

Athletic Brewing Co., Milford, Conn., and San Diego, is reimagining the January reset with the launch of its latest campaign: Athletic January.


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