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Home » beverage marketing campaign

Articles Tagged with ''beverage marketing campaign''

Keystone Light Blaze Orange

Keystone Light embraces gamification with Blaze Orange cans

Staff Beverage Industry
October 17, 2025

Keystone Light launched The Hunt campaign, where consumers are invited to track down the rare Blaze Orange can. 


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BodyArmor Choose Better

BODYARMOR enters new chapter in Canada

Sports drink brand unveils new branding, launches Masterbrand campaign
Staff Beverage Industry
October 8, 2025

BODYARMOR Sports Drink announced a bold new chapter in Canada with a refreshed visual identity and the launch of “Choose Better,” a masterbrand campaign.


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Netflix AB InBev

AB InBev, Netflix announce global brand partnership

Companies to partner on co-branded campaigns around Netflix live events
Staff Beverage Industry
September 23, 2025

AB InBev, Leuven, Belguim, and Netflix, Los Gatos, Calif., announced a global partnership bringing together iconic beer brands with the popular entertainment services.


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RC Cola

RC Cola launches first campaign in 40 years

Cola brand’s campaign assets prominent in Chicago area
Staff Beverage Industry
September 12, 2025

RC Cola is making a bold return to the spotlight with its first advertising campaign in 40 years, it shares.


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Dogfish Head Extend Your Summer

Dogfish Head Cocktails looks to extend summer fun

Sweepstakes coincides with Tropical Cocktail Mix Pack release
Staff Beverage Industry
September 4, 2025

Dogfish Head Cocktails is making it so summer fun can continue. In celebration of its new ready-to-drink Peach Mango Rum Punch cocktail, available exclusively within its Tropical Cocktail Mix Pack, Dogfish Head will pay one consumer to extend their summertime state-of-mind. 


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Pepsi Tailgate Crashers

Pepsi looks to own tailgating with new campaign

Tailgate Crashers builds on carbonated soft drink brand’s Food Deserve Pepsi
jessica Jacobsen
Jessica Jacobsen
September 3, 2025

This NFL season Pepsi is looking to “crash” consumers tailgates in its latest campaign to show that Pepsi and tailgating go hand-in-hand.


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Harry Potter Coffee Mate Creamers

Harry Potter x Coffee mate unveil Honeydukes Cafe pop-up

2-day event celebrates limited-edition creamers
Staff Beverage Industry
August 18, 2025

To celebrate the launch of two limited-edition creamers inspired by Honeyduke, Harry Potter x Coffee mate is presenting the Honeydukes Cafe, a two-day pop-up event in Chicago.


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MARU-HI Ariana Madix

Ariana Madix, MARU-HI want consumers to celebrate their inner circle

Japanese-inspired sparkling cocktail brand asks fan to post their MARU-HI moment
Staff Beverage Industry
July 25, 2025

MARU-HI, the Japanese-inspired sparkling cocktail brand from Suntory Group, is teaming up with award winning television star and fan favorite host Ariana Madix to celebrate summer with a drink that's made to share with your inner circle, and a chance to be featured on her Instagram.


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FIJI Water 700ml bottle

FIJI Water adds 700-ml bottle

Staff Beverage Industry
July 24, 2025

FIJI Water is celebrating summer with its new campaign spotlighting its iconic source story, the introduction of a 700-ml bottle, and a series of limited-time offers.


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Coca Cola

Coca-Cola Co.’s Q2 results address consumer engagement, innovations

Company announces plans to launch Coca-Cola offering made with US cane sugar
Staff Beverage Industry
July 22, 2025

The Coca‑Cola Co., Atlanta, reported second quarter 2025 results. Additionally, as part of its ongoing innovation agenda, this fall in the United States, the company plans to launch an offering made with U.S. cane sugar to expand its Trademark Coca‑Cola product range.


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