#DragForAllFlavors effort celebrates the holidays with larger-than-life music video
December 7, 2020
bubly sparkling water, a brand of Purchase, N.Y.-based PepsiCo, and SAGE, a national advocacy organization dedicated to LGBTQ+ elders, are joining forces this holiday season to support New York City's LGBTQ+ community in the latest phase of the bubly brand's hashtag #DragForAllFlavors campaign.
Holiday Hacks videos offer new takes on Heineken, Dos Equis, Tecate
December 1, 2020
This holiday season, HEINEKEN USA, White Plains, N.Y., is helping people celebrate the holidays in creative ways this year through its partnership with Tastemade and Pinterest. Tastemade will create six Holiday Hacks in a video for Pinterest that will showcase the new takes on the three select beer brands through clever ideas and tricks, the company says.
As the pandemic continues and people are encouraged to stay home this holiday season, New York-based Moët Hennessy USA's luxury wines and spirits brands is teaming up with celebrities to grant holiday wishes.
Founded in 2014 by Blair Bentham, OXIGEN has grown 300 to 400 percent year-over-year. It recently closed on $15 million in Series B funding, which will help the oxygenated water brand build brand awareness and scale national distribution.
Beer brand teams with Alex Prager for art installation at LACMA
November 20, 2020
To bid farewell to the work holiday parties of the past, Miller Lite teamed up with renowned visual artist Alex Prager to memorialize their cringiest moments in a new campaign.
This holiday season, you can bring the tastes of tropical paradise home with a personalized virtual mixology class hosted by rum experts from Puerto Rico’s Casa Bacardi.
Johnnie Walker and perfume house D.S. & DURGA are allowing whisky and candle-lovers alike a chance to immerse themselves in the four corners of Scotland from their own homes with its BLUE LABEL candle.
“The Fowl Life” Single Barrel whiskey to further fundraising for conservation groups
November 2, 2020
Jack Daniel’s Tennessee Whiskey has signed a multi-year partnership with outdoorsman Chad Belding to raise awareness around the environment and sustainable ingredients.
Spirit brand teams with influential lifestyle leaders for mindful programming
October 26, 2020
For Daylight Savings, Ketel One Botanical will lead the charge in ensuring these extra 60 minutes are celebrated in a meaningful way with a commemorative Spritz O'Clock moment and the act of taking time for oneself.