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Home » beverage marketing campaign

Articles Tagged with ''beverage marketing campaign''

Coca-Cola

Coca-Cola encourages recycling with free rides through Lime partnership

August 26, 2021

Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., announced a partnership with Lime, the world’s leading provider of shared electric vehicles, to reward people who are committed to recycling. To celebrate the nationwide availability of Coca-Cola Sip Sized bottles made from 100% recycled plastic material (rPET), not including the bottles’ cap and label, the companies are offering more than 40,000 free bike or e-scooter rides to people who purchase and pledge to recycle their 13.2-ounce 100% rPET Coca-Cola bottles.


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SelvaRay Rum

SelvaRey Coconut debuts campaign with Bruno Mars

July 12, 2021

Available just in time for summer, SelvaRey Coconut is being introduced by Bruno Mars and a few of his famous friends as “a party in a party when you celebrate — SelvaRey.” 


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Mike's Hard Lemonade Co.

Mike’s Hard Lemonade Co. launches History of Mike’s” campaign

July 8, 2021

For those who have ever wondered who Mike of Mike’s Hard Lemonade Co. is, the company recently launched a “History of Mike’s” campaign featuring cinematic ads.


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Gold Peak Tea

Gold Peak Real Brewed Tea debuts “Front Yard Family” commercial

July 6, 2021

To kick off summer, Gold Peak Real Brewed Tea is celebrating the fun of unfiltered family moments with its TV commercials, “Front Yard Family.” 


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Jarritos

Jarritos, Duolingo partner to give away free Spanish lesson subscriptions

Trip to Mexico awarded to 1 grand-prize winner
June 22, 2021

Jarritos, the authentic Mexican soda brand of Novamex, El Paso, Texas, and Duolingo, the world's largest language-learning app, have teamed up to give away free Spanish lesson subscriptions while one lucky winner will get to experience a trip to Mexico to experience Mexican culture and Spanish language firsthand.


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lipton

Lipton Iced Tea celebrates start of summer on National Iced Tea Day

Brand gives consumers chance to win Lipton Sunshine Pools
June 10, 2021

This summer, Lipton Iced Tea, through the Pepsi Lipton Partnership at PepsiCo, Purchase, N.Y., is helping Americans take a moment to stop chugging and start sipping with the launch of Lipton Sunshine Pools. 


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MTN DEW

MTN DEW Baja Blast returns with new varieties

CSD brand adds room spray collection, new merchandise
June 8, 2021

This summer, MTN DEW, a brand of PepsiCo, Purchase, N.Y., answers pleas from consumers everywhere with a surge of tropical Baja tastes, including two new flavors and a chance at daily rewards and a grand prize giveaway, keeping the party going, all summer long.


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Stillhouse Unbreakable

STILLHOUSE launches Unbreakable Summer Challenge

Marketing campaign offer 4 ways for consumers to win Ultimate Weekend Adventure prizes
June 4, 2021

STILLHOUSE, known for its stainless-steel packaging and award-winning portfolio of American-made spirits, is officially launching its Unbreakable Summer Challenge. The sweepstakes is aimed at fostering an unbreakable spirit, and encouraging adventurers to take STILLHOUSE where glass can't follow all summer long.


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Grey Goose Botanicals

Grey Goose Essences debuts campaign, film

June 2, 2021

Grey Goose launched a campaign and film for Grey Goose Essences ― a new line of vodkas infused with real fruit and botanical essences. 


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Shoezie

Miller Lite, New Balance partner for Father’s Day celebration

Limited-edition Shoezie will keep beers cold, supported
June 1, 2021

To celebrate Father's Day, Miller Lite, the Father of Light Beer, and New Balance, the maker of the "Dad Shoe," are launching the Shoezie: a shoe for your beer.


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