INDOGGO Gin, a spirits brand developed by multi-faceted entertainer and hip-hop legend Snoop Dogg, in partnership with Princeton, Minn.-based Prestige Beverage Group and Trusted Spirits, New York, announced its first nationwide bus tour across the United States.
The “rolling envoy” will make stops in various, select cities where INDOGGO Gin will host pop-up liquid tastings, activations for partygoers and exclusive giveaway opportunities for crowds 21 and older, the company says.
The tour is set to make stops at retail locations, music festivals, sporting events and nonprofits close to Snoop Dogg's heart, and Snoop Dogg himself is rumored to make a few guest appearances, it adds.
The tour launched on Oct. 20 ― Snoop Dogg’s birthday ― in Los Angeles.
"I am thrilled to bring the refreshing and smooth taste of INDOGGO Gin to people across the country," said Snoop Dogg, in a statement. "This laid-back, California style gin is something light, fruity and slightly sweet that anyone can sip on and goes great with Lemonade. I can't wait to bring this traveling tour nationwide so everyone can experience my remix on gin."
"We're so excited to take this 40-foot mobile pop-up to retail stores, bars, restaurants and nightclubs all over the country,'' said Keenan Towns, co-founder of Trusted Spirits, in a statement.
"Our goal is to educate and entertain our growing INDOGGO Gin family," added Marc Weisberg, co-founder of Trusted Spirits.