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Home » beverage marketing campaign

Articles Tagged with ''beverage marketing campaign''

Yuengling DraftKings

Yuengling, DraftKings announce new collaboration

Brewer exclusive sponsor of DraftKings official "Basketball Tournament Bracket Challenge"
March 11, 2021

D.G. Yuengling & Son Inc., Pottsville, Pa., announced a collaboration with DraftKings, a digital sports entertainment and gaming company known for its industry-leading daily fantasy sports and mobile sports betting products. The agreement marks the brewery's first-ever fantasy sports collaboration and merges the love of sports and beer through year-round events, contests and great prizes.


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Smirnoff SideBarre

Smirnoff partners with SideBarre for virtual workout classes

Vodka, flavored malt beverage brand donates $50K to Black Girl Ventures
March 1, 2021

As part of the brand's ongoing commitment to the Black community, Smirnoff is partnering with Washington, D.C.-based fitness studio, Black women-owned small business SideBarre to give adults (21 and older) across the United States the opportunity to attend a series of complimentary, inspirational virtual bar(re) classes from home in support of Black women entrepreneurs across the country. 


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Beverage Beat

CMO Council survey suggests growth recovery in store for 2021

Marketing technology to play growing role, report suggests
jessica Jacobsen
Jessica Jacobsen
February 16, 2021
In its “Getting it Done in 2021,” the Chief Marketing Officer (CMO) Council highlights a recent survey that shows global marketing leaders are projecting an optimistic outlook for growth recovery in 2021.
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Jane Walker

Jane Walked First Women campaign marks milestones

Progress for women leadership celebrated via brand/publications
February 8, 2021

Jane Walker’s First Women campaign puts women’s accomplishments in the spotlight, calling others to do the same and providing appreciated funding to their endeavors.


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Bolthouse Farms

Bolthouse Farms campaign, funny ‘naked’ stories unite

Fans share best stories for chance at winning Bolthouse Farms prizes
February 5, 2021

To keep humor light, Bolthouse Farms launched a “Don’t Get Caught Naked” campaign to encourage fans to share their funny stories in exchange for Bolthouse Farms prizes and SWAG.


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5-Hour Energy Getting Stuff Done

5-hour ENERGY kicks off Getting Stuff Done Day on Feb. 6

Fans can win a share of $100,000 in largest instant win promotion
February 1, 2021

To help people succeed in getting even more stuff done, 5-hour ENERGY launched its new promotion — as the Official Sponsor of Getting Stuff Done — its largest promotion to date, giving fans the chance to enter to win a share of $100,000 through June 30, it says.


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Loverboy
Up Close With

Loverboy experiences exponential growth, benefits from national TV exposure

Loverboy Founder Kyle Cooke markets RTD craft cocktails on “Summer House”
Barbara Harfmann
February 1, 2021
Reality star Kyle Cooke conceptualized Loverboy on Bravo TV’s “Summer House” in Season 3. This year, he expects his line of low-alcohol RTD canned teas and spritz’s to grow 500 percent.
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Paulaner

Paulaner USA launches sweepstakes for VIP trip to Munich, Germany

Salvator Double Bock star of Salvatorest bier festival
January 29, 2021

Invented by German monks more than 375 years ago, Salvator Double Bock imparts a distinctively bold, robust flavor best paired with hearty meals.


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Firestone Walker video series

Firestone Walker launches film series

Series details adventures while many stuck at home
December 10, 2020

While many are stuck at home due to restrictions, Firestone Walker has launched an ongoing film series detailing its adventures with climbers, photographers, and other outdoorsy types.  


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Bubly NYC Drag Talent

bubly partners with SAGE, New York City Drag Talent this holiday season

#DragForAllFlavors effort celebrates the holidays with larger-than-life music video
December 7, 2020

bubly sparkling water, a brand of Purchase, N.Y.-based PepsiCo, and SAGE, a national advocacy organization dedicated to LGBTQ+ elders, are joining forces this holiday season to support New York City's LGBTQ+ community in the latest phase of the bubly brand's hashtag #DragForAllFlavors campaign.


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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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