Red Stripe is celebrating an extended Good Vibes Summer with an immersive, consumer-centric summer promotion. Beginning this month, Red Stripe is making the summer a little cooler by sending two consumers on a trip to Jamaica with the Red Stripe Photo Contest promotion. To keep the sun shining and bring summer fun to beer drinkers, Red Stripe also will give away high-value prizes every week, all summer long. The interactive photo contest includes Snap- Tag- Enter- consumer engagement, and provides the on- and off-premise channels with an incremental sales and profits opportunity. Running from May 1 through Sept. 12, the Red Stripe summer interactive campaign encourages in-store engagement by incentivizing shoppers to submit an original photo of themselves enjoying Red Stripe. Consumers can enter by uploading the photo to, or posting via Instagram or Twitter with hashtag #RedStripeContest.