Red Stripe is celebrating an extended Good Vibes Summer with an immersive, consumer-centric summer promotion. Beginning this month, Red Stripe is making the summer a little cooler by sending two consumers on a trip to Jamaica with the Red Stripe Photo Contest promotion. To keep the sun shining and bring summer fun to beer drinkers, Red Stripe also will give away high-value prizes every week, all summer long. The interactive photo contest includes Snap- Tag- Enter- consumer engagement, and provides the on- and off-premise channels with an incremental sales and profits opportunity. Running from May 1 through Sept. 12, the Red Stripe summer interactive campaign encourages in-store engagement by incentivizing shoppers to submit an original photo of themselves enjoying Red Stripe. Consumers can enter by uploading the photo to www.mdmhusa.com/RedStripeSummer, or posting via Instagram or Twitter with hashtag #RedStripeContest.
Red Stripe debuts summer program
May 5, 2021