New CSD release coincides with campaign helping people find perfect match
March 18, 2021
Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announced the nationwide rollout of Pepsi Mango, the brand's first new permanent flavored cola in five years. The new variety combines bright citrus and rich caramel notes, according to the company.
Brewer exclusive sponsor of DraftKings official "Basketball Tournament Bracket Challenge"
March 11, 2021
D.G. Yuengling & Son Inc., Pottsville, Pa., announced a collaboration with DraftKings, a digital sports entertainment and gaming company known for its industry-leading daily fantasy sports and mobile sports betting products. The agreement marks the brewery's first-ever fantasy sports collaboration and merges the love of sports and beer through year-round events, contests and great prizes.
Vodka, flavored malt beverage brand donates $50K to Black Girl Ventures
March 1, 2021
As part of the brand's ongoing commitment to the Black community, Smirnoff is partnering with Washington, D.C.-based fitness studio, Black women-owned small business SideBarre to give adults (21 and older) across the United States the opportunity to attend a series of complimentary, inspirational virtual bar(re) classes from home in support of Black women entrepreneurs across the country.
In its “Getting it Done in 2021,” the Chief Marketing Officer (CMO) Council highlights a recent survey that shows global marketing leaders are projecting an optimistic outlook for growth recovery in 2021.
Progress for women leadership celebrated via brand/publications
February 8, 2021
Jane Walker’s First Women campaign puts women’s accomplishments in the spotlight, calling others to do the same and providing appreciated funding to their endeavors.
Fans share best stories for chance at winning Bolthouse Farms prizes
February 5, 2021
To keep humor light, Bolthouse Farms launched a “Don’t Get Caught Naked” campaign to encourage fans to share their funny stories in exchange for Bolthouse Farms prizes and SWAG.
Fans can win a share of $100,000 in largest instant win promotion
February 1, 2021
To help people succeed in getting even more stuff done, 5-hour ENERGY launched its new promotion — as the Official Sponsor of Getting Stuff Done — its largest promotion to date, giving fans the chance to enter to win a share of $100,000 through June 30, it says.
Reality star Kyle Cooke conceptualized Loverboy on Bravo TV’s “Summer House” in Season 3. This year, he expects his line of low-alcohol RTD canned teas and spritz’s to grow 500 percent.
Series details adventures while many stuck at home
December 10, 2020
While many are stuck at home due to restrictions, Firestone Walker has launched an ongoing film series detailing its adventures with climbers, photographers, and other outdoorsy types.