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Home » beverage marketing campaign

Articles Tagged with ''beverage marketing campaign''

Stillhouse Unbreakable

STILLHOUSE launches Unbreakable Summer Challenge

Marketing campaign offer 4 ways for consumers to win Ultimate Weekend Adventure prizes
June 4, 2021

STILLHOUSE, known for its stainless-steel packaging and award-winning portfolio of American-made spirits, is officially launching its Unbreakable Summer Challenge. The sweepstakes is aimed at fostering an unbreakable spirit, and encouraging adventurers to take STILLHOUSE where glass can't follow all summer long.


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Grey Goose Botanicals

Grey Goose Essences debuts campaign, film

June 2, 2021

Grey Goose launched a campaign and film for Grey Goose Essences ― a new line of vodkas infused with real fruit and botanical essences. 


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Shoezie

Miller Lite, New Balance partner for Father’s Day celebration

Limited-edition Shoezie will keep beers cold, supported
June 1, 2021

To celebrate Father's Day, Miller Lite, the Father of Light Beer, and New Balance, the maker of the "Dad Shoe," are launching the Shoezie: a shoe for your beer.


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AHA Sparkling Water

AHA Sparkling Water debuts advertising campaign

June 1, 2021

In May, AHA Sparkling Water issued a rallying cry with its first-ever ad campaign ― “Can I Get an AHA?” ― which will air live on TV, audio, social and streaming channels.


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White Claw

White Claw campaign pays homage to passionate fans

May 7, 2021

In a move to solidify its market position as the No. 1 hard seltzer brand, White Claw is launching a global platform that takes its lead from the very people that catapulted it to No. 1 in the first place ― its passionate fans. 


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Red Stripe

Red Stripe debuts summer program

May 5, 2021

Red Stripe is celebrating an extended Good Vibes Summer with an immersive, consumer-centric summer promotion. 


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Between Drinks

Dwayne “The Rock” Johnson’s tequila brand gifts up to $1M of “Guac on the Rock”

Drink gifting app @Get_GYDO connects people, facilitates buying of drinks
Barbara Harfmann
May 4, 2021
In celebration of Cinco de Mayo and May birthday of Dwayne “The Rock” Johnson, the actor and beverage entrepreneur gifted up to $1 million of “Guac on the Rock” with purchase of his Teremana tequila. A new drink gifting app, “Get Your Drink On,” enables users to socially gift a drink to someone in the same bar or in a location across the country.
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Pepsi Pep's Place

Pepsi debuts fast-beverage restaurant model

Pep’s Place available in select locations for next 30 days
May 3, 2021

To reinforce consumers love for food, Pepsi, a brand of Purchase, N.Y.-based PepsiCo, is upending what consumers expect of the food delivery world, with the launch of Pep’s Place, where the cola comes first. Consumers are invited to first pick their Pepsi beverage of choice, which then prompts curated food items based on that beverage, to enhance the overall meal experience. Pep’s Place is available in select locations around the country for delivery only available through PepsPlaceRestaurant.com and major food aggregators (Uber Eats, Door Dash and Grub Hub).


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Manzanita Sol

Manzanita Sol debuts in New York City, partners with local food trucks

PepsiCo Foundation’s Racial Equality Journey donates to support vendors
April 14, 2021

Purchase, N.Y.-based PepsiCo is celebrating the launch of its newest refreshment beverage: Manzanita Sol, a crisp apple soda. Reminiscent of the flavors of Latin America and the Caribbean, the carbonated soft drink features a lightly sweetened taste, the company says.


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Sparkling Ice

Sparkling Ice, Gabby Douglas team up for Cheers to Heroes campaign

2nd annual event celebrates, rewards everyday heroes
April 6, 2021

Seattle-based Talking Rain Beverage Co., the maker of Sparkling Ice beverages, announced the second annual Cheers to Heroes campaign to honor and celebrate America’s everyday heroes. To kick off this year’s campaign, the Sparkling Ice brand is teaming up with one of America’s favorite hometown heroes: three-time Olympic Gold Medalist Gabby Douglas.


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