To usher in what has been dubbed “Sober October, Texas-based Sans Bar hosted a virtual event with mixology experts featuring mixology and networking. The event featured a custom Sans Bar Where You Are mocktail kit for attendees.
Juice Monster unveils new flavors, car giveaway campaign
October 12, 2020
Monster Energy, Corona, Calif., has partnered with legendary street artist RISK in launching two new additions to its line of energy-infused, flavor-packed juices: Juice Monster Papillon and Khaotic. To celebrate the launch, Monster will give away a one-of-a-kind "Khaotic" classic car designed by RISK to one winner on Dec. 15. Monster also is offering 50 winners Juice Monster backpacks.
Seagram's Escapes Holiday Marketplace: Featuring Black-Owned Businesses supports small businesses
October 7, 2020
Co-creator of Seagram's Escapes Peach Bellini, reality TV star and entrepreneur Cynthia Bailey is teaming up with the brand on its newest program — Seagram's Escapes Holiday Marketplace: Featuring Black-Owned Businesses — to help support these small businesses and drive sales during the important holiday shopping season, it says.
Jones-branded RV with Hawk celebrates #ItsMyCraft campaign
September 9, 2020
Jones Soda Co. kicked off its 25-year celebration by reuniting with skateboarder Tony Hawk and hitting the road in a fully wrapped Jones-branded RV carrying Hawk to promote the hashtag #ItsMyCraft.
Bud Light Showtime Cam provides NFL fans the chance to celebrate with their favorite teams
September 8, 2020
Just in time for the kick-off to the 2020 NFL season, Bud Light, in tandem with the NFL and Twitter, is unveiling Bud Light Showtime Cam, a first-of-its-kind interactive celebratory camera.
Relaunch paired with media partnerships across various platforms
September 8, 2020
BACARDÍ Rum, a brand of Hamilton, Bermuda-based Bacardi Ltd., announced the relaunch of BACARDÍ Spiced, an aged rum blended with natural flavors and spices for a bold, yet smooth taste.
Boxed Water Is Better, Holland, Mich., has teamed up with partners who offer eco-friendly products including TOMS, ChicoBag, Nécessaire, and Toad&Co to drive consumer awareness of September's Coastal Cleanup Month. As a part of their shared, ongoing mission to stop plastic from polluting land and beaches, the campaign will activate a multi-faceted online giveaway and support the nationwide cleanup efforts of nonprofits like Ocean Blue Project.
Prizes included smart TV, gift cards, TV subscriptions
September 7, 2020
Jägermeister, the NHL, and Men In Blazers on Ice are combining efforts to launch a sweepstakes that benefits hockey fans by providing prizes to help upgrade their game-watching experience this season.
For wineries and independent craft spirit and beer producers, taprooms, tasting rooms and tours have long encouraged trial and experimentation, helping these entrepreneurs become beacons of community and camaraderie. Yet, to drive sales during the past six months, beverage brands have been forced to pivot and use other avenues such as eCommerce and direct-to-consumer (DTC) shipping with overall positive results.
NFL-themed Bud Light packaging to be available at retail beginning Sept. 7
August 27, 2020
Bud Light, a brand of St. Louis-based Anheuser-Busch, announced that fans who select Jacksonville Jaguars quarterback Gardner Minshew II in the first round of their Fantasy Football draft can enter for a chance to win a case worth of Bud Light.