Articles Tagged with ''beverage marketing campaign''

Sprecher Brewing aims to set Guinness World Records title

Company looking to set record for World's Largest Root Beer Float Drive-Thru

August 4, 2020

On National Root Beer Float Day, Thursday, Aug. 6, Sprecher Brewing Co., Glendale, Wis., is all-hands-on-deck to set a Guinness World Records title for the World's Largest Root Beer Float Drive-Thru.

Last Drop

St. Germain hosts Stay-at-Home Drive-In Movie Club

Brand offers discount to Drizly as part of campaign

Sarah Graybill

July 8, 2020

In the spirit of “going out” while staying in, St. Germain implemented a Stay Home Drive-In Movie Club. During May, the brand developed cocktails that consumers could make based on the movie selection.

The Last Drop

Woodford Reserve releases“My Old Kentucky Home” video

Video pays homage to Churchill Downs, postponed derby

June 5, 2020

Woodford Reserve released a video titled “My Old Kentucky Home,” a homage to the now postponed Kentucky Derby.

THP’s 2020 Flavor & Trend Forecast

June 1, 2020

Food and Beverage Marketing Experts at THP took a gaze into their culinary crystal ball to forecast the ingredients, flavors, and culinary techniques chefs, brands, and industry leaders from around the globe will be leveraging in the year to come!

G FUEL, FaZe Clan launch Sour FaZeberry for gaming community

New energy drink release in conjunction with #GFUELFaZeX Dream Setup contest

May 21, 2020

G FUEL, The Official Energy Drink of Esports, announced its new Sour FaZeberry flavor, which is developed in collaboration with gaming organization FaZe Clan, now is available to buy at gfuel.com.

Black Eyed Peas kick-off ‘Budweiser Rewind’ concert series

Beer brand to livestream free concerts on YouTube

May 14, 2020

Budweiser, a brand of St. Louis-based Anheuser-Busch, launched a new interactive live music and storytelling series called “Budweiser Rewind.” On May 16, the domestic beer brand kicks off this new series starting with Black Eyed Peas performing live from its hometown of Los Angeles. Fans can tune in to watch on YouTube.

Between Drinks

Beverage companies step up amid COVID-19 pandemic

All hands on deck to direct critical resources to first responders, food banks

Barbara Harfmann

May 6, 2020

During this unprecedented time in history, the COVID-19 pandemic continues to have a devastating impact on the supply chain, causing bars, restaurants and retailers to close, tradeshows to be shuttered, and living rooms to turn into workplaces and schools.

Between Drinks

Bombay Sapphire campaign inspires creativity

Create From Home campaign prompts creating, making

May 6, 2020

During these uncertain times of social distancing, Bombay Sapphire is inspiring and offering the tools for everyone to “stir creativity” with Create From Home, a multi-platform learning experience that offers online classes, workshops and cocktail-making sessions led by influencers from diverse fields.

Sparkling Ice honors hometown heroes with new campaign

Cheers to Heroes celebrates front line community members

April 13, 2020

Sparkling Ice, made by Seattle-based Talking Rain Beverage Co., announced its first-ever Cheers to Heroes campaign to celebrate America's everyday hometown heroes, in conjunction with its fifth annual partnership with the Honor Flight Network. Throughout the campaign, Sparkling Ice has pledged to give back $400,000 to unsung heroes through various initiatives including their new Cheers to Heroes contest, a donation to the Honor Flight Network, and by creating moments to surprise and delight everyday consumers.

Last Drop

Nesquik and Frances Tiafoe featured in Keep On Chuggin' Ads

April 9, 2020

Heading into 2020, NESTLÉ Nesquik announced a collaboration with U.S. rising tennis star Frances Tiafoe. Tiafoe will appear in a series of digital ads as part of the Nesquik hashtag #KeepOnChuggin campaign.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.