Beverage marketing campaign - Articles - Page 16

Fresh starts and healthy competition

January 21, 2020

Johnnie Walker launches Keep Walking campaign

Creative campaign uses bold visuals to entice new demographics to try Scotch

Sarah Graybill

January 21, 2020

In November, Johnnie Walker revealed its Keep Walking campaign inviting a new generation of whisky drinkers to explore their world’s possibilities with Johnnie Walker.

Heineken 0.0 released Dry January Pack

Limited supply of packs made available online for free

January 13, 2020

HEINKEN USA launched its exclusive January Dry Pack with 31 can of alcohol-free Heineken 0.0 — one for every day of the month.

Miller64 launches Dry-ish January campaign

New creative feature Nicholas Braun dubbing brand a lighter, beer-ish type of beer

December 23, 2019

Miller64, a brand of Chicago-based Molson Coors Brewing Co., is launching a new campaign introducing its Dry-ish January, a movement focused on enjoying a lighter, beer-ish kind of beer this new year. Miller64 is a lighter, beer-ish kind of beer with only 64 calories and 2.8 percent alcohol by volume.

Holiday campaigns deliver delight

Pepsi and Breckenridge Brewery gift it forward, deliver Christmas trees

Sarah Graybill

December 16, 2019

Seizing a prime opportunity to leverage holiday spirit to have an impact on humanity this holiday season, beverage brands such as Pepsi and Breckenridge Brewery are upping their holiday campaign games.

Heritage Distilling Spirits Advent Calendar

Beverage brands leverage holiday campaigns to spread cheer

Brands boost holiday sales via in-store promotions, eCommerce

December 13, 2019

Heritage Distilling releases advent calendar. Drizly's eCommerce network expands. share the holiday “cheers” with their vegan and dairy-free pals. ALDI now delivers drinks store-to-door. Caledonia Spirits has assembled a sweet set-up for gin lovers.

Game of Thrones Single Malt Scotch Whisky

Beverage brands light it up for the holidays

Marketing campaigns use nostalgia to influence shopping behavior

December 13, 2019

The holidays are nearly here, and consumers and beverage brands also are getting in the "spirit."

Beverage brands capitalize on magic of the holidays

Brands get in the ‘spirit’ by releasing holiday packaging, festive TV ads

Barbara Harfmann

December 12, 2019

Wishing you a safe and memorable holiday season, and remember to “enjoy responsibly.”

Laughing Man Coffee encourages fans to donate a smile

Coffee brand announces donation program for Giving Tuesday

November 26, 2019

This Giving Tuesday, Hugh Jackman's Laughing Man Coffee, Boston, is making every cup (and smile) count by encouraging fans to smile to make a difference. For every smiling selfie shared using the Laughing Man Coffee filter on Instagram Stories on Dec. 3, $1 will be donated toward the Laughing Man Foundation, up to $100,000.

Beverage brands leverage the beverage for the holidays and beyond

New products, inspirations give consumers ample choices

November 18, 2019

With the holidays soon to be upon us, several beverage brands are releasing new products like an Advent Calender with 24 single-serve wines, or Ripples, an innovative device that enables brands to boost on-premise sales by enabling brands such as Guinness to write messages on foam-based drinks.