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Home » beverage marketing campaign

Articles Tagged with ''beverage marketing campaign''

Heritage Distilling Spirits Advent Calendar

Beverage brands leverage holiday campaigns to spread cheer

Brands boost holiday sales via in-store promotions, eCommerce
December 13, 2019
Heritage Distilling releases advent calendar. Drizly's eCommerce network expands. share the holiday “cheers” with their vegan and dairy-free pals. ALDI now delivers drinks store-to-door. Caledonia Spirits has assembled a sweet set-up for gin lovers.
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Game of Thrones Single Malt Scotch Whisky

Beverage brands light it up for the holidays

Marketing campaigns use nostalgia to influence shopping behavior
December 13, 2019
The holidays are nearly here, and consumers and beverage brands also are getting in the "spirit."
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Beverage brands capitalize on magic of the holidays

Brands get in the ‘spirit’ by releasing holiday packaging, festive TV ads
Barbara Harfmann
December 12, 2019
Wishing you a safe and memorable holiday season, and remember to “enjoy responsibly.”
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Laughing Man Coffee encourages fans to donate a smile

Coffee brand announces donation program for Giving Tuesday
November 26, 2019

This Giving Tuesday, Hugh Jackman's Laughing Man Coffee, Boston, is making every cup (and smile) count by encouraging fans to smile to make a difference. For every smiling selfie shared using the Laughing Man Coffee filter on Instagram Stories on Dec. 3, $1 will be donated toward the Laughing Man Foundation, up to $100,000.


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Dunkin-App.jpg

Beverage brands leverage the beverage for the holidays and beyond

New products, inspirations give consumers ample choices
November 18, 2019
With the holidays soon to be upon us, several beverage brands are releasing new products like an Advent Calender with 24 single-serve wines, or Ripples, an innovative device that enables brands to boost on-premise sales by enabling brands such as Guinness to write messages on foam-based drinks.
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D.G. Yuengling & Son Inc. announced its first-ever beer collaboration with chocolate brand Hershey’s.

Innovation abounds for beverage brands

November 13, 2019
D.G. Yuengling & Son Inc. announced its first-ever beer collaboration with chocolate brand Hershey’s. LifeFuels integrates a three-part hydration system. Belfour Spirits launched its ultra-premium whiskey brand and family of products, The Spirit of Champions.
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Influencer partnerships provide value to brand owners

Consumers trust in influencers outweighs sponsor labels
jessica Jacobsen
Jessica Jacobsen
November 12, 2019
Although influencer partnerships are becoming more commonplace for brand owners, some still question the effectiveness of this medium.
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Tazo Tea RZA

TAZO tea partners with RZA for Camp TAZO: Zen

2-day activity designed to help creatives free their minds
October 28, 2019

TAZO tea, a brand of Unilever North America, Englewood Cliffs, N.J., announced the return of the second Camp TAZO, an overnight experience rooted in the brand's spirit of inspiring exploration and discovery, it says.


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Pedialyte announced a new partnership with NFL star and Cleveland Browns wide receiver Odell Beckham Jr.

Fall football season inspires creativity with beverage brands

October 24, 2019
Busch launched Busch Latte. Bombay Sapphire unveiled a new collaborative art installation. Pepsi announced its Always be Celebrating campaign in support of 100 years of the NFL. Pedialyte announced NFL wide receiver Odell Beckham Jr., is serving as an ambassador for the brand.
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Larceny Kentucky Straight Bourbon Whiskey launched a new augmented reality app: “Unlock the Rickhouse.”

Beverage brands engage consumers in innovative ways

October 15, 2019
Larceny Kentucky Straight Bourbon Whiskey launched a new augmented reality app. Atay Ice Tea unveiled its Cleansing Spicy Lemon Ginger. Busch Beer and Big Buck Hunter are teaming up to support wildlife conservation.
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