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Home » beverage marketing campaign

Articles Tagged with ''beverage marketing campaign''

Kool-Aid Man goes missing for mystery flavor search

Drink mix brand will award vacation to 1 consumer who aids in online search
March 10, 2020

While working on his most recent creation, Kool-Aid Man left his house to find the mystery flavor for the new Kool-Aid Mystery Jammers but got lost along the way — now he needs America’s help.


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Constellation Brands collaborates with Karma Wellness Water on new campaign

New creative highlights packaging, nutrient benefits
March 4, 2020

Victor, N.Y.-based Constellation Brands and Pittsford, N.Y.-based Karma Wellness Water, Constellation Ventures’ first minority investment in a non-alcohol brand, have collaborated to launch a new marketing campaign to optimize the potential of the Karma beverage brand and its patented cap technology.


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Heineken James Bond Promo

Heineken invites consumers to connect with inner secret agent

Imported beer brand unveils latest James Bond marketing partnership
March 2, 2020

To celebrate the global partnership with the upcoming James Bond film “No Time to Die,” Heineken is revealing the real secrets to being Bond and encouraging shoppers to connect with their inner secret agent, it says. The retail promotion invites consumers to text “Heineken” to “007” to receive a disappearing invisible ink message. The message will reveal to consumers whether they have won prizes, including branded merchandise, tickets to advance movie screenings, or a pair of tickets to the red-carpet event in Los Angeles, it adds.


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Juicy Juice Show Your Goodness Contest.

Juicy Juice launches the “Show Your Goodness” contest

Kids’ beverage brand asked families to remember the importance of simple acts of goodness
February 24, 2020
Juicy Juice challenged families to kick off the New Year on a “good” note by splitting $15,000 equally amongst 10 recipients.
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Recover 180

RECOVƎR 180° partnered with athletes in support of California

The event raised money and awareness
February 19, 2020
Premium functional beverage brand RECOVR 180° partnered with MLB player, Christian Yelich as the official hydration sponsor of the California Strong Celebrity Softball Game that took place Jan. 12 in Malibu, Calif.
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NOCCO, a no carb, branched-chain amino acids (BCAA) beverage company, signed Cassandra “Cass” Martin as a brand ambassador.

NOCCO signed Cassandra “Cass” Martin as a brand ambassador

A bodybuilder and fitness enthusiast, Martin is well-known for her heavy-lifting approach and bodybuilder physique
February 19, 2020

Martin has a strong social media following where she spreads her passion for bodybuilding and inspires women to get fit, live healthy and maintain their femininity.


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Jägermeister and the NHL

Jägermeister and the NHL announce a multiyear extension of their partnership

Jägermeister continuing as the “official shot of the NHL”
February 17, 2020
The extended partnership will allow Jägermeister to create integrated programs that will be activated at the NHL Winter Classic, NHL Stadium Series and other marquee NHL events.
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Sarah Graybill - The Last Drop

PepsiCo asks fans to bundle, scan, earn cash back

Food and beverage manufacturer launches ‘PepCoin’ rewards
Sarah Graybill
Sarah Graybill
February 14, 2020
PepsiCo recently launched “PepCoin,” a rewards program offering cash-back for consumers purchasing specially marked PepsiCo beverages and Frito-Lay snacks to prompt in-store bundling and reward loyalty.
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Coca-Cola roles out new energy drinks with help from Amazon Alexa

Alexa Coca-Cola Energy Wall uniquely serves up beverages before national launch
Barbara Harfmann
February 14, 2020
At the Consumer Electronics Show (CES) in Las Vegas (Jan. 7-10), The Coca-Cola Co. teamed up with Amazon Alexa to literally bring energy to the world’s largest consumer tech conference.
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Natural Light College Debt Relief

Natural Light rents diplomas for college debt relief program

Light beer brand offers $100 to college grads for diploma rental agreement
February 11, 2020

Natural Light, a brand of St. Louis-based Anheuser-Busch, is back for the third consecutive year with $1 million to help fans with college debt as part of its 10 year, $10 million commitment to the Natural Light College Debt Relief Program.


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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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