Hint Water partnered with Susan G. Koman Breast Cancer Foundation to donate money. The Rock partnered with VOSS Water as well as became a strategic partner in the company.
Consumers get chance to return serve against Roddick, Davenport
September 5, 2019
As the official sponsor of the U.S. Open, Heineken tapped former tennis stars Andy Roddick and Lindsey Davenport to give consumers the perfect serve — on and off the court.
SPRiZZi Drink-Co. introduced a new line of flavored craft sodas. Post Brewing Co. launched its first-ever advertising campaign, and Wine Water Ltd. launched O.Vine.
To educate consumers about the brewing process or how handcrafted spirits are made, many breweries and distillers operate as “go-to” destinations complete with tours, taprooms, samples and merchandise.
STōK Cold Brew Coffee, a brand of Broomfield, Colo.-based Danone North America, officially is calling for applications to take a STōK-bbatical and will pay you to pursue what you're truly passionate about.
Marketing campaign to run through college football season
August 19, 2019
Keurig Dr Pepper, Plano, Texas, announced that “Fansville,” the Dr Pepper parody TV show drama, returned in time for the 2019-2020 college football season.
Celebrating its 30th anniversary, Chicago-based Tampico Beverages has evolved since 1989 when it launched its first flavor: Citrus Punch. Today, the brand offers three lineups and 24 SKUs in its value-based, fruit-flavored punch drink portfolio.
RumChata released its Summer Tumbler, Green Mountain Coffee Roasters partnered with National Geographic, Bud Light rolled out a new TV campaign, and Brisk Iced Tea partners with Hobbs and Shaw movie.