Pepsi premiered its 2020 international football campaign in celebration of its ongoing partnership with the UEFA Champions League. Featuring a never-before-seen collaboration of four of the world’s best footballers, the campaign is led by a fast-paced, sharply styled commercial guaranteed to excite football fans around the globe, the brand says. This year, Pepsi welcomed two new players to its roster of football talent: world champion Paul Pogba, and Manchester City’s Raheem Sterling. The two join returning stars, six-time Ballon d’Or winner, Leo Messi, and reigning UEFA Champions League victor, Mohamed Salah. The four players go head to head in the international ad Play Never Stops, which showcases otherworldly skill and agility as they battle it out for the last can of Pepsi.
An international celebration
March 13, 2020