Articles Tagged with ''beverage marketing campaign''

Between Drinks

Beverage companies step up amid COVID-19 pandemic

All hands on deck to direct critical resources to first responders, food banks
Barbara Harfmann
May 6, 2020
During this unprecedented time in history, the COVID-19 pandemic continues to have a devastating impact on the supply chain, causing bars, restaurants and retailers to close, tradeshows to be shuttered, and living rooms to turn into workplaces and schools.
Read More
32-Bombay_ProjectPaint_KitComponents_large_crop.jpg
Between Drinks

Bombay Sapphire campaign inspires creativity

Create From Home campaign prompts creating, making
May 6, 2020
During these uncertain times of social distancing, Bombay Sapphire is inspiring and offering the tools for everyone to “stir creativity” with Create From Home, a multi-platform learning experience that offers online classes, workshops and cocktail-making sessions led by influencers from diverse fields.
Read More

Sparkling Ice honors hometown heroes with new campaign

Cheers to Heroes celebrates front line community members
April 13, 2020

Sparkling Ice, made by Seattle-based Talking Rain Beverage Co., announced its first-ever Cheers to Heroes campaign to celebrate America's everyday hometown heroes, in conjunction with its fifth annual partnership with the Honor Flight Network. Throughout the campaign, Sparkling Ice has pledged to give back $400,000 to unsung heroes through various initiatives including their new Cheers to Heroes contest, a donation to the Honor Flight Network, and by creating moments to surprise and delight everyday consumers.


Read More
67-Captain_Morgan_Gasparilla_x_Captain_Morgan_Lyft.jpg
Last Drop

Captain Morgan gives free Lyft rides to Gasparilla Fest-goers

April 9, 2020
At the 2020 Gasparilla Pirate Fest, Captain Morgan came through for fest-goers by offering free Gasparilla Pirate Fest Scully VIP Hospitality tickets for up to 10 “Morgans” (anyone with the first, middle or last name of Morgan) and two members of their crew (21 or older).
Read More

Ace Metrix tracks how brands are navigating COVID-19 pandemic

Guinness’ St. Patrick’s Day ad scores well with viewers
March 23, 2020

In a recent blog post, advertising analytics firm Ace Metrix, El Segundo, Calif., revealed insights about the first COVID-19 related ads from Guinness, Ford and Verizon. The technology company also unveiled consumer reactions to the initial ads addressing the virus.


Read More
Michelob ULTRA Pure Gold unveils TV commercial toasting organic beer
Between Drinks

Michelob ULTRA Pure Gold unveils TV commercial toasting organic beer

6 For 6-Pack invites consumers to help farmers transition to organic
March 20, 2020

During Super Bowl LIV on Feb. 2, Michelob ULTRA Pure Gold was among the brands that unveiled a new TV commercial aimed at grabbing the attention of nearly 100 million fans who tuned in to watch the Big Game.


Read More

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!