Articles Tagged with ''beverage marketing campaign''

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Captain Morgan gives free Lyft rides to Gasparilla Fest-goers

April 9, 2020
At the 2020 Gasparilla Pirate Fest, Captain Morgan came through for fest-goers by offering free Gasparilla Pirate Fest Scully VIP Hospitality tickets for up to 10 “Morgans” (anyone with the first, middle or last name of Morgan) and two members of their crew (21 or older).
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Ace Metrix tracks how brands are navigating COVID-19 pandemic

Guinness’ St. Patrick’s Day ad scores well with viewers
March 23, 2020

In a recent blog post, advertising analytics firm Ace Metrix, El Segundo, Calif., revealed insights about the first COVID-19 related ads from Guinness, Ford and Verizon. The technology company also unveiled consumer reactions to the initial ads addressing the virus.


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Michelob ULTRA Pure Gold unveils TV commercial toasting organic beer
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Michelob ULTRA Pure Gold unveils TV commercial toasting organic beer

6 For 6-Pack invites consumers to help farmers transition to organic
March 20, 2020

During Super Bowl LIV on Feb. 2, Michelob ULTRA Pure Gold was among the brands that unveiled a new TV commercial aimed at grabbing the attention of nearly 100 million fans who tuned in to watch the Big Game.


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Talisker Whisky sponsors race across the Atlantic Ocean
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Talisker Whisky sponsors race across the Atlantic Ocean

Participants battle mighty Atlantic for Talisker Whisky Atlantic Challenge
March 20, 2020

Perfect Hydration, an ultra-purified alkaline water with electrolytes, signed professional skateboarders David Loy and Dan Mancina as brand partners. In these roles, Loy and Mancina will promote Perfect Hydration’s mission to bring better hydration to the masses through its premium ionized, electrolyzed, 9.5+ pH water.


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Pepsi premiered its 2020 international football campaign
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An international celebration

March 13, 2020

Pepsi premiered its 2020 international football campaign in celebration of its ongoing partnership with the UEFA Champions League. Featuring a never-before-seen collaboration of four of the world’s best footballers, the brand says it's guaranteed to excite football fans around the globe.


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Kool-Aid Man goes missing for mystery flavor search

Drink mix brand will award vacation to 1 consumer who aids in online search
March 10, 2020

While working on his most recent creation, Kool-Aid Man left his house to find the mystery flavor for the new Kool-Aid Mystery Jammers but got lost along the way — now he needs America’s help.


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Constellation Brands collaborates with Karma Wellness Water on new campaign

New creative highlights packaging, nutrient benefits
March 4, 2020

Victor, N.Y.-based Constellation Brands and Pittsford, N.Y.-based Karma Wellness Water, Constellation Ventures’ first minority investment in a non-alcohol brand, have collaborated to launch a new marketing campaign to optimize the potential of the Karma beverage brand and its patented cap technology.


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