Articles Tagged with ''beverage marketing campaign''

Sprecher Root Beer Float Drive Thru

Sprecher Brewing aims to set Guinness World Records title

Company looking to set record for World's Largest Root Beer Float Drive-Thru
August 4, 2020

On National Root Beer Float Day, Thursday, Aug. 6, Sprecher Brewing Co., Glendale, Wis., is all-hands-on-deck to set a Guinness World Records title for the World's Largest Root Beer Float Drive-Thru.


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THP’s 2020 Flavor & Trend Forecast

June 1, 2020

Food and Beverage Marketing Experts at THP took a gaze into their culinary crystal ball to forecast the ingredients, flavors, and culinary techniques chefs, brands, and industry leaders from around the globe will be leveraging in the year to come!


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GFuel Sour Fazeberry

G FUEL, FaZe Clan launch Sour FaZeberry for gaming community

New energy drink release in conjunction with #GFUELFaZeX Dream Setup contest
May 21, 2020

G FUEL, The Official Energy Drink of Esports, announced its new Sour FaZeberry flavor, which is developed in collaboration with gaming organization FaZe Clan, now is available to buy at gfuel.com.


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Budweiser Black Eyed Peas

Black Eyed Peas kick-off ‘Budweiser Rewind’ concert series

Beer brand to livestream free concerts on YouTube
May 14, 2020

Budweiser, a brand of St. Louis-based Anheuser-Busch, launched a new interactive live music and storytelling series called “Budweiser Rewind.” On May 16, the domestic beer brand kicks off this new series starting with Black Eyed Peas performing live from its hometown of Los Angeles. Fans can tune in to watch on YouTube.


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Between Drinks

Beverage companies step up amid COVID-19 pandemic

All hands on deck to direct critical resources to first responders, food banks
Barbara Harfmann
May 6, 2020
During this unprecedented time in history, the COVID-19 pandemic continues to have a devastating impact on the supply chain, causing bars, restaurants and retailers to close, tradeshows to be shuttered, and living rooms to turn into workplaces and schools.
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Between Drinks

Bombay Sapphire campaign inspires creativity

Create From Home campaign prompts creating, making
May 6, 2020
During these uncertain times of social distancing, Bombay Sapphire is inspiring and offering the tools for everyone to “stir creativity” with Create From Home, a multi-platform learning experience that offers online classes, workshops and cocktail-making sessions led by influencers from diverse fields.
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Sparkling Ice honors hometown heroes with new campaign

Cheers to Heroes celebrates front line community members
April 13, 2020

Sparkling Ice, made by Seattle-based Talking Rain Beverage Co., announced its first-ever Cheers to Heroes campaign to celebrate America's everyday hometown heroes, in conjunction with its fifth annual partnership with the Honor Flight Network. Throughout the campaign, Sparkling Ice has pledged to give back $400,000 to unsung heroes through various initiatives including their new Cheers to Heroes contest, a donation to the Honor Flight Network, and by creating moments to surprise and delight everyday consumers.


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