Sparkling Ice, made by Seattle-based Talking Rain Beverage Co., announced its first-ever Cheers to Heroes campaign to celebrate America's everyday hometown heroes, in conjunction with its fifth annual partnership with the Honor Flight Network. Throughout the campaign, Sparkling Ice has pledged to give back $400,000 to unsung heroes through various initiatives including their new Cheers to Heroes contest, a donation to the Honor Flight Network, and by creating moments to surprise and delight everyday consumers.
Sparkling Ice's Cheers to Heroes contest was created to thank and celebrate not just our military, but also our local community heroes, who continue to work on the front lines to support our country, the company says. Whether you're a nurse, first-responder, grocery store worker, farmer, parent, postman, office manager, doctor, or teacher — it's your turn to be honored for everything you have done to contribute to our country during this time of need.
"Over the last few months, our entire country has come together to fight on the front lines and support one another as we face the COVID-19 pandemic," said Chris Hall, chief executive officer of Talking Rain, in a statement. "As a company, it is our mission to support and give back to those who need it most, especially in these trying times. We want to honor the heroes who have had an immense impact on their local community, and we hope to bring a little bit of joy to these honorable people, who will forever have a lasting impact on their communities."
Consumers across the country can nominate a friend, colleague, peer and/or neighbor who is considered an everyday hero for a chance for the hero to win $10,000. Cheers to Heroes nominations can be submitted anytime through June 14 on the following online submission form: www.sparklingice.com/cheerstoheroes.
At the end of the nomination period, Sparkling Ice will identify the Top 3 submissions, which will be voted on throughout the month of July on the Sparkling Ice website, and the winner will be announced Aug. 7. The nominator of the winning hero will receive a $500 incentive.
Sparkling Ice also is releasing new limited-edition case wraps, available nationwide in store, designed for the Cheers to Heroes contest and Honor Flight partnership. The patriotic-themed wraps will feature the Honor Flight Network logo and the Cheers to Heroes nomination guidelines.
The Honor Flight Network is a nonprofit organization that honors America's veterans. Over the course of Sparkling Ice's partnership with Honor Flight, the brand has raised more than $352,000, sponsoring more than 350 veteran trips to Washington D.C. through past initiatives and donations from vendors, partners and individuals.