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Home » beverage marketing campaign

Articles Tagged with ''beverage marketing campaign''

Heineken Pintrest

HEINEKEN USA announces partnership with Tastemade, Pintrest

Holiday Hacks videos offer new takes on Heineken, Dos Equis, Tecate
December 1, 2020

This holiday season, HEINEKEN USA, White Plains, N.Y., is helping people celebrate the holidays in creative ways this year through its partnership with Tastemade and Pinterest. Tastemade will create six Holiday Hacks in a video for Pinterest that will showcase the new takes on the three select beer brands through clever ideas and tricks, the company says.


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WISH-SHOP

Moët Hennessy USA, celebrities team up for WISH-SHOP

Spirits manufacturer donates to NRAEF
November 30, 2020

As the pandemic continues and people are encouraged to stay home this holiday season, New York-based Moët Hennessy USA's luxury wines and spirits brands is teaming up with celebrities to grant holiday wishes.


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OXIGEN bubbles over with growth
Up Close With

OXIGEN bubbles over with growth

NBA’s Stephen Curry, LPGA golfer Michelle Wie West face of the brand
Barbara Harfmann
November 23, 2020
Founded in 2014 by Blair Bentham, OXIGEN has grown 300 to 400 percent year-over-year. It recently closed on $15 million in Series B funding, which will help the oxygenated water brand build brand awareness and scale national distribution.
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Miller Lite

Miller Lite memorializes work holiday parties with new campaign

Beer brand teams with Alex Prager for art installation at LACMA
November 20, 2020

To bid farewell to the work holiday parties of the past, Miller Lite teamed up with renowned visual artist Alex Prager to memorialize their cringiest moments in a new campaign.


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Sarah Graybill - The Last Drop
Last Drop

Bacardi offers at-home cocktailing experience

Customized group event includes class, mixology kit
Sarah Graybill
Sarah Graybill
November 16, 2020

This holiday season, you can bring the tastes of tropical paradise home with a personalized virtual mixology class hosted by rum experts from Puerto Rico’s Casa Bacardi. 


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Johnnie Walker candle

Johnnie Walker, perfume house D.S. & DURGA partner for Blue Label candle

November 11, 2020

Johnnie Walker and perfume house D.S. & DURGA are allowing whisky and candle-lovers alike a chance to immerse themselves in the four corners of Scotland from their own homes with its BLUE LABEL candle. 


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Hudson Whiskey

Hudson Whiskey honors hometown heroes

Customized bikes awarded to local greats
November 6, 2020

Hudson Whiskey and Priority Bikes honored hometown heroes with customized bikes for the good they’ve done.


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Jack Daniel's

Jack Daniel’s inks partnership deal with celebrity outdoorsman Chad Belding

“The Fowl Life” Single Barrel whiskey to further fundraising for conservation groups
November 2, 2020

Jack Daniel’s Tennessee Whiskey has signed a multi-year partnership with outdoorsman Chad Belding to raise awareness around the environment and sustainable ingredients. 


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Ketel One Botanicals

Ketel One Botanical marks Daylight Savings with Spritz O’Clock moment

Spirit brand teams with influential lifestyle leaders for mindful programming
October 26, 2020

For Daylight Savings, Ketel One Botanical will lead the charge in ensuring these extra 60 minutes are celebrated in a meaningful way with a commemorative Spritz O'Clock moment and the act of taking time for oneself.

 


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Sarah Graybill - The Last Drop
Last Drop

Sans Bar Kicks off Sober October

Virtual event features mocktails, mixology
October 21, 2020
To usher in what has been dubbed “Sober October, Texas-based Sans Bar hosted a virtual event with mixology experts featuring mixology and networking. The event featured a custom Sans Bar Where You Are mocktail kit for attendees.
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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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