Articles Tagged with ''beverage marketing campaign''

Up Close With

OXIGEN bubbles over with growth

NBA’s Stephen Curry, LPGA golfer Michelle Wie West face of the brand

November 23, 2020

Founded in 2014 by Blair Bentham, OXIGEN has grown 300 to 400 percent year-over-year. It recently closed on $15 million in Series B funding, which will help the oxygenated water brand build brand awareness and scale national distribution.

Miller Lite memorializes work holiday parties with new campaign

Beer brand teams with Alex Prager for art installation at LACMA

November 20, 2020

To bid farewell to the work holiday parties of the past, Miller Lite teamed up with renowned visual artist Alex Prager to memorialize their cringiest moments in a new campaign.

Last Drop

Bacardi offers at-home cocktailing experience

Customized group event includes class, mixology kit

Sarah Graybill

November 16, 2020

This holiday season, you can bring the tastes of tropical paradise home with a personalized virtual mixology class hosted by rum experts from Puerto Rico’s Casa Bacardi.

Johnnie Walker, perfume house D.S. & DURGA partner for Blue Label candle

November 11, 2020

Johnnie Walker and perfume house D.S. & DURGA are allowing whisky and candle-lovers alike a chance to immerse themselves in the four corners of Scotland from their own homes with its BLUE LABEL candle.

Hudson Whiskey honors hometown heroes

Customized bikes awarded to local greats

November 6, 2020

Hudson Whiskey and Priority Bikes honored hometown heroes with customized bikes for the good they’ve done.

Jack Daniel’s inks partnership deal with celebrity outdoorsman Chad Belding

“The Fowl Life” Single Barrel whiskey to further fundraising for conservation groups

November 2, 2020

Jack Daniel’s Tennessee Whiskey has signed a multi-year partnership with outdoorsman Chad Belding to raise awareness around the environment and sustainable ingredients.

Ketel One Botanical marks Daylight Savings with Spritz O’Clock moment

Spirit brand teams with influential lifestyle leaders for mindful programming

October 26, 2020

For Daylight Savings, Ketel One Botanical will lead the charge in ensuring these extra 60 minutes are celebrated in a meaningful way with a commemorative Spritz O'Clock moment and the act of taking time for oneself.

Last Drop

Sans Bar Kicks off Sober October

Virtual event features mocktails, mixology

October 21, 2020

To usher in what has been dubbed “Sober October, Texas-based Sans Bar hosted a virtual event with mixology experts featuring mixology and networking. The event featured a custom Sans Bar Where You Are mocktail kit for attendees.

Monster Energy, Street Artist RISK partner for ‘Khaotic’ giveaway

Juice Monster unveils new flavors, car giveaway campaign

October 12, 2020

Monster Energy, Corona, Calif., has partnered with legendary street artist RISK in launching two new additions to its line of energy-infused, flavor-packed juices: Juice Monster Papillon and Khaotic. To celebrate the launch, Monster will give away a one-of-a-kind "Khaotic" classic car designed by RISK to one winner on Dec. 15. Monster also is offering 50 winners Juice Monster backpacks.

Seagram’s Escapes partners with reality TV stars Cynthia Bailey, Eva Marcille

Seagram's Escapes Holiday Marketplace: Featuring Black-Owned Businesses supports small businesses

October 7, 2020

Co-creator of Seagram's Escapes Peach Bellini, reality TV star and entrepreneur Cynthia Bailey is teaming up with the brand on its newest program — Seagram's Escapes Holiday Marketplace: Featuring Black-Owned Businesses — to help support these small businesses and drive sales during the important holiday shopping season, it says.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.