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Hudson Whiskey announced its Hometown Heroes initiative, a collaboration with Priority Bicycles to recognize Hometown Heroes with the gift of one of four one-of-a-kind, customized bicycles. Locals, in 150 words or less, nominated their favorite hero, and four winners were gifted with a customized bicycle.
Consumer pattern shifts with beverage alcohol have resulted in the three key markets ― beer, wine and spirits ― leaning into premiumization trends, alcohol-free innovations and much more. However, the return to on-premise and inflation concerns could upend some of the progress made throughout beverage alcohol. In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at Beverage Marketing Corporation delve into these trends and how they’re shaping the industry.
On Demand Discover the insights and trends that brand owners are leaning on to formulate refreshing, functional beverages as well as how to ensure these new products will be a success in the marketplace.
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