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Beverage NewsWine & Spirits

Ketel One Botanical marks Daylight Savings with Spritz O’Clock moment

Spirit brand teams with influential lifestyle leaders for mindful programming

Ketel One Botanicals
October 26, 2020

Daylight Savings marks a time where a bonus hour is granted, and while a longer day might not immediately put a smile on everyone's face, it's time to make it count. This year, Ketel One Botanical will lead the charge in ensuring these extra 60 minutes are celebrated in a meaningful way with a commemorative Spritz O'Clock moment and the act of taking time for oneself.

Over the past few months, personal time has often taken a back seat, and this is where Ketel One Botanical comes in to encourage consumers to slow down, connect, and have some fun, all while raising a toast with a fresh-tasting Botanical Spritz.

Teaming up with influential lifestyle leaders, Ketel One Botanical will offer a day of mindful programming Nov. 1 through easily accessible, virtual platforms:

  • Black Girl in Om is a platform dedicated to helping black women breathe easy. Founder Lauren Ash will guide a 1-hour meditation and creative journal session followed by a Botanical Spritz cheers; tune in at 1 p.m. ET on @blackgirlinom IG
  • Create & Cultivate is go-to platform for women creating and cultivating the career of their dreams. Jaclyn Johnson, founder and CEO, will host a Q&A on practicing mindfulness both personally and professionally; tune in at 1:30 p.m. ET on @createcultivate IG
  • Katie Dunlop of @lovesweatfitness is an inspirational fitness leader. Dunlop will host a 30 minute workout, followed by a quick hydration and a Spritz o'Clock chat; tune in at 2 p.m. ET on @lovesweatfitness IG
  • Popup Florist is an on-trend floral design shop for life's everyday moments. Founder Kelsie Hayes will lead a flower arranging class on @popupflorist IGTV, sharing her tips and tricks to refresh your space with beautiful florals

Prior to indulging in any of the aforementioned practices, new Drizly users can use the code BOTANICAL to get a discount on a bottle of Ketel One Botanical to craft a Botanical Spritz at home.

Available in Peach & Orange Blossom, Cucumber & Mint or Grapefruit & Rose varieties, Ketel One Botanical has no carbs, no sugar, no artificial flavors or sweeteners and only 73 calories in each serving.

KEYWORDS: beverage marketing campaign botanicals Vodka

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