Select Aperitivo is partnering with La Marca Prosecco to offer the Select Spritz Gift Pack. Available in key markets beginning July 15, the gift pack includes one bottle of Select Aperitivo alongside one bottle of La Marca Prosecco and one branded Select Spritz glass, in a ruby red gift pack priced at $27.99.
Select Aperitivo is an Italian bitter aperitivo created in 1920 Pilla Distilleries in the heart of Venice, a place renowned for the art of liquor making. During the postwar period, the Pilla Brothers contributed to the rebirth of the city and when the popularity of the aperitivo began to spread, the Spritz soon became a favorite, establishing Select Aperitivo as the star of the Venetian cocktail scene, according to the company. The name was both intentional and fortuitous; selectus means “to select” in Latin, and Select Aperitivo quickly became the aperitivo of choice of Venetians for 100 years and counting. A precise selection of 30 botanicals, most prominently juniper berries and rhubarb root, undergo a complex process to achieve the distinctive, bittersweet taste of Select Aperitivo. With its aromatic profile, Select Aperitivo is the essential ingredient for making the Venetian Spritz, which is made by combining three ounces of La Marca Prosecco, 2 ounces of Select Aperitivo and 1 ounce of soda water in a wine glass, and garnishing with a green olive, it notes.
The Select Spritz gift packs are available for purchase in California, Illinois, Texas and Florida.