Healdsburg, Calif.-based Gracianna Winery, a family owned and operated winery in the Sonoma County's Russian River Valley, has announced a new way to honor America's healthcare professionals, it says.

"We cannot stand by and watch without pitching in for American Healthcare Heroes. Inspired by the heroics of committed healthcare workers we are compelled to act to show them we are grateful for their devotion," said Lisa Amador, partner at Gracianna Winery, in a statement.

Gracianna Winery will match the purchases of specially selected Gracianna wines and ship to a healthcare professional in hard hit areas across the United States, sending along a message of gratitude from the donor, Gracianna Winery and its members. Gracianna customers and Medallion Wine Club members are already sending wine to randomly chosen Healthcare Heroes as well as people they know in the healthcare profession.

“We wake up every day trying to deliver on our promise of gratitude,” Amador stated. “How else should we respond when healthcare heroes are giving so much? Our matching gift is a small appreciation for the superhuman work these folks are undertaking, so we built a platform for Gracianna wine fans worldwide to share their gift of gratitude as well.”