Articles Tagged with ''beverage marketing campaign''

Gold Peak debuted a new, modern packaging graphic with a reimagined logo and contemporary mountain landscape that reinforces the brand’s tea credentials and high-quality ingredients, it says.

Dwayne Johnson and New York-based VOSS Water introduced VOSS’ newest consumer-facing advertising and social media campaign: Live Every Drop. 

Smirnoff launched the latest TV commerical for its Smirnoff Zero Sugar Infusions Line. CERIA Brewing Co.'s cannabis beer titled Grainwave now is available in 132 dispensaries throughout Colorado. S&D Coffee & Tea launched their latest product line of eight infused, non-carbonated beverages.

Sparkling Ice launched its latest sweepstakes. Regatta Craft Mixers announced a partnership with US Sailing. Gatorade launched a new campaign designed to encourage young girls to participate in sports.

As part of the Pepsi Lipton Tea partnership, a joint venture between Purchase, New York-based PepsiCo and London-based Unilever, Brisk Iced Tea is partnering with Universal Pictures for this summer’s release of “Fast & Furious Present: Hobbs & Shaw” in theaters Aug. 2, starring Dwayne “The Rock” Johnson and Jason Statham.

Stella Artois, a brand of Anheuser-Busch InBev, Leuven, Belgium, announced it is dethroning the OG red party cup and making summer parties a little more stylish by introducing the Red Stella Cup, it says.

Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, returns this college football season to up the ante as the Official Beer Sponsor of the College Football Playoff.

Denver-based TINCUP America Whiskey is inspiring people to seek out extraordinary experiences in the great outdoors through the launch of the Backcountry Adventure campaign. 

To celebrate its 150th anniversary, Moët Impérial, Moët & Chandon unearthed a collection of never-before-seen photos. Through a Kickstarter campaign, Josh Wilbur started Steeped Coffee, a single-use coffee in a biodegradable steeping bag. The 2nd Annual Sebrig Soda Festival took place April 5-6, where soda companies introduced new creative flavors.

Newton, Mass.-based Spindrift Sparkling Water and brand ambassador and actress Kristen Bell launched a new summer campaign to accelerate the brand’s awareness and further distinguish itself from competition as the first sparkling water made with real-squeezed fruit, the company says.