Real Sangria’s Red and White varietals packaged in 250-ml aluminum cans
Packaging release coincides with new brand campaign, #getREÁL
Real Sangria now offers its Red and White Sangria varietals in 250-ml slim aluminum cans. The new 250-ml size offers increased accessibility and portability with the four-pack, the company says. Available nationwide, the Spanish Sangria is priced at $7.99 for each four-pack. “We are thrilled to expand into one of the fastest-growing forms of alternative wine packaging in the market this summer,” said Ricardo Febres of Shaw-Ross International Importers, importer of Real Sangria, in a statement. “We believe it’s important to continue to evolve as a brand without sacrificing quality. Never compromising on taste, we are excited to offer a wine option that is practical, convenient and fun.” In addition to the new product launch, the brand also is unveiling its redesigned logo and label, and announcing a new brand campaign titled hashtag #getREÁL. The campaign will come to life at in-store activations, through social and digital, and experiential consumer events, the company says.