14 Hands wines now in aluminum cans

New format available in Pinot Grigio, Rosé, Hot to Trot Red Blend and Bubbles sparkling wine

(Image courtesy of 14 Hands Winery)

14 Hands Winery launched its popular wines in a new convenient format: aluminum cans. “Re-search shows that consumers want to enjoy wine in a variety of settings and that they’re looking for convenience for on-the-go occasions,” said Rebekah Gunderson, senior marketing manager for 14 Hands, in a statement. “14 Hands in cans gives consumers the product they know and love, when, where and how they want it.” Since launching with three restaurant-only wines in 2005, 14 Hands has adapted and grown to meet consumer demand. In 2010, 14 Hands entered the off-premise market, reaching the 2 million case milestone in 2017. Within this year 14 Hands will release near-ly 1.5 million cans into the market, conveniently packaged as a complement to a suite of offerings already loved by consumers. Now on shelves nationwide in grocery retailers and convenience stores, 14 Hands cans are available in four varietals: Pinot Grigio, Rosé, Hot to Trot Red Blend and a sparkling variety labeled as Bubbles. One 375-ml can, equivalent to half a bottle of wine, retails for $5.99.

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