14 Hands Winery launched its popular wines in a new convenient format: aluminum cans. “Re-search shows that consumers want to enjoy wine in a variety of settings and that they’re looking for convenience for on-the-go occasions,” said Rebekah Gunderson, senior marketing manager for 14 Hands, in a statement. “14 Hands in cans gives consumers the product they know and love, when, where and how they want it.” Since launching with three restaurant-only wines in 2005, 14 Hands has adapted and grown to meet consumer demand. In 2010, 14 Hands entered the off-premise market, reaching the 2 million case milestone in 2017. Within this year 14 Hands will release near-ly 1.5 million cans into the market, conveniently packaged as a complement to a suite of offerings already loved by consumers. Now on shelves nationwide in grocery retailers and convenience stores, 14 Hands cans are available in four varietals: Pinot Grigio, Rosé, Hot to Trot Red Blend and a sparkling variety labeled as Bubbles. One 375-ml can, equivalent to half a bottle of wine, retails for $5.99.
14 Hands wines now in aluminum cans
New format available in Pinot Grigio, Rosé, Hot to Trot Red Blend and Bubbles sparkling wine
June 27, 2019