Founder Alex Peabody will continue involvement with brand
June 5, 2023
E. & J. Gallo Winery, Modesto, Calif., announced that it acquired Bev and its portfolio of premium canned wines and spritzers. The acquisition comes two years after Gallo obtained exclusive U.S. distribution rights for Bev and began to bring the brand to more consumers across the country.
The canned wine company unveils ad campaign with a surprise cameo from new Bev investor Halle Berry
June 22, 2022
Bev, Los Angeles, announced the launch of its Serving Pride campaign in benefit of wayOUT, a non-profit organization seeking to empower LGBTQ+ people to feel safe being who they really are. The campaign, which includes new product innovation, out-of-home advertising, a social campaign and Los Angeles-based activations, kicked off with the launch of limited-edition Bev Pride, a white wine spritz, with 10% of the proceeds to be donated to wayOUT, the company says.
Wine-in-a-can brand pack available in 12- and 24-pack sizes
March 17, 2022
Graham+Fisk is celebrating Easter this year with limited-edition labeled 12- and 24-pack offerings of its award-winning wine-in-a-can. This elevated Easter special features its Rosé Wine with Bubbles, White Wine with Bubbles, Red Wine and White Wine all displayed upon festive green grass to complete the Easter tradition.