Articles Tagged with ''beverage marketing campaign''

Tecate, a brand of White Plains, N.Y.-based Heineken USA, is welcoming summer with carne asada and summer barbeque, for when the “food first” beer drinking occasions brings consumers together, the company says.

Professional martial artist and boxer Conor McGregor announced the launch of his new Champ Champ Rosé, produced and sold through his new company: McGregor Vineyards. The brand will debut May 1 on retail store shelves and restaurants throughout Ireland and the United States.

To celebrate the return of Smirnoff Red, White & Berry, the brand is launching Smirnoff Party Pitch featuring a panel of fun experts to review consumers' ideas for the ultimate red, white and blue Fourth of July bash. With the help of the party panel, Smirnoff hopes to find the most exciting, outrageous, silly and wild ideas to celebrate America — all with responsible drinking in mind, of course.

D.G. Yuengling & Son Inc., Pottsville, Pa., launched "Make Your Day Golden," a new, fully integrated campaign in support of Yuengling Golden Pilsner; the brand's first new year-round product in 17 years. Yuengling Golden Pilsner was created by Yuengling's sixth generation of family members: Jen, Debbie, Wendy and Sheryl Yuengling.

Combining two Mexican import beer brands in one festive promotion, White Plains, N.Y.-based HEINEKEN USA’s Dos Equis and Tecate are supporting the idea that Cinco is more than a just day on the calendar; it’s a mind-set focused less on tradition and more on having fun and celebrating.

Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announced its new 360-degree Super Bowl LIII campaign, complete with its halftime show and lead-in, Pepsi NFL Rookie of the Year announcement, local Atlanta activations, consumer giveaways and more.

Stella Artois, a brand Leuven, Belgium-based Anheuser-Busch InBev, and Water.org co-founders Matt Damon and Gary White are rallying America to Pour it Forward by choosing Stella Artois to help end the global water crisis.