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Home » beverage marketing campaign

Articles Tagged with ''beverage marketing campaign''

Coca-Cola, 7-Eleven celebrate 2018 World Cup

Companies partner up to give fans exclusive shopper experience and merchandise
June 19, 2018

The Coca-Cola Co., Atlanta, Ga., and 7-Eleven Inc., Irving, Texas, are teaming up for the world’s most-watched sporting event and inviting fans to celebrate like never before, the companies said. Fans have a chance to get into the games by entering at one of approximately 61,000 participating 

7-Eleven stores in 14 countries. 


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Stoli Vodka Harvey Milk

Promoting equality

Stoli launches Harvey Milk limited-edition bottle
June 18, 2018

Stoli Vodka, a brand of Stoli Group USA LLC, New York, announced the launch of its Stoli Harvey Milk limited-edition bottle.


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Newcastle Brown Ale partners with MasterChef winner

Beer brand and chef create summer recipes
June 12, 2018

Newcastle Brown Ale, a beer brand of Heineken USA, White Plains, N.Y. announced the release of its series of grilling recipes in partnership with MasterChef Season 7 champion, Shaun O’Neale.


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PERRIERxWILD

Perrier launches new limited-edition water

Sparkling water brand collaborates with N.Y. artist
June 12, 2018

Perrier Sparkling Mineral Water, a brand of Nestlé Waters North America, Stamford, Conn., released a new limited-edition collection: PERRIERxWILD. 


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Dunkin’ Donuts debuts summer beverage options

New beverage feature ice cream flavored coffees, frozen lemonades
May 29, 2018

Dunkin’ Donuts, Canton, Mass., announced its newest beverage flavors for the summer season: Butter Pecan, Cookie Dough and Pistachio flavored coffees, and Original and Strawberry Frozen Lemonade. Last year, Dunkin’ Donuts asked America to vote on their favorite flavor among the brand’s most popular ice cream flavored coffees, with the chance to bring it back to the menu for summer 2018, the company said.  


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Pepsi partners with country music star

Soft drink brand, Dierks Bentley celebrate summer through new campaign
May 22, 2018

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., and singer/songwriter Dierks Bentley join together for the launch of Pepsi Generations new summer music campaign titled This Is the Pepsi.


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Simply Light

Simply introduces new line of light beverages

Juice brand releases Light Orange Juice, Lemonade
May 22, 2018

Simply Beverages, a brand of Atlanta-based The Coca-Cola Co., launched a new Simply Light line in four flavors: Simply Light Orange Pulp Free, Simply Light Orange with Calcium & Vitamin D, Simply Light Lemonade, and Simply Light Lemonade with Raspberry. “The new line of Simply Light beverages stays true to the delicious taste fans love, but with less sugar and fewer calories — it’s Simply, lightened up,” the company said in a statement.


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Tecate, a brand of Heineken USA, announced the return of its boxing promotion, “Claim Your Corner,” - Beverage Industry

Beverage companies create new campaigns to kick off the summer

May 21, 2018
Several beverage brands have announced new marketing campaigns and products.
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Heineken announced the relaunch of the CoolerPack, an engineered 18-pack cardboard packaging innovation that enables consumers to chill their beer by removing the top of the case and adding ice. - Beverage Industry

Heineken relaunches CoolerPack for summer

Secondary packaging supported by national TV campaign
May 21, 2018
The CoolerPack will keep consumers cool in the heat all summer long, driving incremental sales and profits for retailers who stock and display the item
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Sparkling Ice Mystery Fruit Flavor

Sparkling Ice releases limited-edition Mystery Fruit Flavor

New flavor prompts social media competition
May 15, 2018

Sparkling Ice, a brand of Talking Rain Beverage Co., Preston, Wash., debuts a limited-edition mystery fruit flavor and social media sweepstakes. Using the hashtag #WhatTheFlavorSweeps, fans can vote on their mystery flavor guesses and be entered for a chance to win $45,000 worth of prizes, the company says. Sparkling Ice, a brand of Talking Rain Beverage Co., Preston, Wash., debuts a limited-edition mystery fruit flavor and social media sweepstakes.


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