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Beverage NewsNew Packages

Promoting equality

Stoli launches Harvey Milk limited-edition bottle

Stoli Vodka Harvey Milk
June 18, 2018

Stoli Vodka, a brand of Stoli Group USA LLC, New York, announced the launch of its Stoli Harvey Milk limited-edition bottle. Designed to celebrate the life and legacy of Harvey Milk, the limited-edition bottle continues the brand’s long history of supporting the LGBTQ community, the company says.

The bottle commemorates the 40th anniversary of Milk taking office in 1978 as the first openly gay elected in California, it adds. The bottle’s label was inspired by a mural painted by Paraguayan artist Oz Montania, which will help raise money for the Harvey Milk Foundation’s mission that promotes equality around the world, the company says.

The limited-edition bottle is part of Stoli’s “Raising the Bar” program, a platform dedicated to the LGBTQ equality movement. The program celebrates individuals and organizations central to advancing diversity and originality within the LGBTQ community, it says. This reinforces Stoli’s recently launched global campaign Loud & Clear, which was created to encourage people to find what drives them and celebrate their bold and authentic selves, the company adds.

KEYWORDS: beverage marketing campaign limited-edition limited-edition packaging Stoli Vodka summer releases Vodka

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