Perrier launches new limited-edition water
Sparkling water brand collaborates with N.Y. artist
Perrier Sparkling Mineral Water, a brand of Nestlé Waters North America, Stamford, Conn., released a new limited-edition collection: PERRIERxWILD. The glass bottles were designed by New-York based artist Juan Travieso and are being introduced into the United States as part of a hyper-local campaign focused in Bushwick, N.Y., the company says.
PERRIERxWILD marks the next chapter in a long history of the brand collaborating with some of the world’s most distinguished contemporary artists, it adds. The collection includes three designs featuring Travieso’s signature animal characters, as well as glow-in-the-dark designs. To coincide with the release of the bottles, Perrier launched a collection of lifestyle products including bikes, backpacks, sweatshirts and notebooks, featuring the limited edition PERRIERxWILD designs, the company says.
In celebration with the product’s exclusive ties to Bushwick, the glass bottles made its debut in June, as part of the 7th annual Bushwick Collective Block Party, it adds. Available in 330-ml bottles, the collection is available in select locations in Brooklyn, N.Y., throughout the summer.