Newcastle Brown Ale, a beer brand of Heineken USA, White Plains, N.Y. announced the release of its series of grilling recipes in partnership with MasterChef Season 7 champion, Shaun O’Neale.
New beverage feature ice cream flavored coffees, frozen lemonades
May 29, 2018
Dunkin’ Donuts, Canton, Mass., announced its newest beverage flavors for the summer season: Butter Pecan, Cookie Dough and Pistachio flavored coffees, and Original and Strawberry Frozen Lemonade. Last year, Dunkin’ Donuts asked America to vote on their favorite flavor among the brand’s most popular ice cream flavored coffees, with the chance to bring it back to the menu for summer 2018, the company said.
Soft drink brand, Dierks Bentley celebrate summer through new campaign
May 22, 2018
Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., and singer/songwriter Dierks Bentley join together for the launch of Pepsi Generations new summer music campaign titled This Is the Pepsi.
Simply Beverages, a brand of Atlanta-based The Coca-Cola Co., launched a new Simply Light line in four flavors: Simply Light Orange Pulp Free, Simply Light Orange with Calcium & Vitamin D, Simply Light Lemonade, and Simply Light Lemonade with Raspberry. “The new line of Simply Light beverages stays true to the delicious taste fans love, but with less sugar and fewer calories — it’s Simply, lightened up,” the company said in a statement.
Secondary packaging supported by national TV campaign
May 21, 2018
The CoolerPack will keep consumers cool in the heat all summer long, driving incremental sales and profits for retailers who stock and display the item
Sparkling Ice, a brand of Talking Rain Beverage Co., Preston, Wash., debuts a limited-edition mystery fruit flavor and social media sweepstakes. Using the hashtag #WhatTheFlavorSweeps, fans can vote on their mystery flavor guesses and be entered for a chance to win $45,000 worth of prizes, the company says. Sparkling Ice, a brand of Talking Rain Beverage Co., Preston, Wash., debuts a limited-edition mystery fruit flavor and social media sweepstakes.
Spread Your Wings looks to inspire, empower consumers
May 15, 2018
D.G. Yuengling & Son Inc., Pottsville, Pa., launched Spread Your Wings, a new brand campaign and tag line designed to engage consumers. The launch of the advertising campaign is the first driven largely by Yuengling's sixth generation: Jen, Debbie, Wendy and Sheryl Yuengling.