Newcastle Brown Ale partners with MasterChef winner
Beer brand and chef create summer recipes
Newcastle Brown Ale, a beer brand of Heineken USA, White Plains, N.Y. announced the release of its series of grilling recipes in partnership with MasterChef Season 7 champion, Shaun O’Neale.
O’Neale has created 10 signature grilling recipes that incorporate Newcastle Brown Ale, including dishes like smoked brisket and oyster Rockefeller, to bread pudding and ice cream, the company says. Each recipe complements the full-bodied flavor and slightly sweet caramel finish that Newcastle is known for, it adds. The company says the recipes were created with the home chef in mind to offer a mix of simple, out-of-the-box recipes.
“We are so excited to partner with MasterChef winner, Shaun O’Neale, to help put Newcastle Brown Ale front and center as we kick off the summer grilling season,” saids Amy Tay, brand director, Five Points Trading Co., in a statement. “Shaun has been amazing to work with and his recipes offer creative new ways to enjoy the great taste of Newcastle Brown Ale, whether served cold in a pint glass or hot off the grill.”
Tamaya Petteway, senior vice president and Licensing Partnerships, Endemol Shine North America added: “Shaun O’Neale’s signature modern American cooking style is the perfect pairing with New Castle Brown Ale to create the ultimate flavor experience. Shaun’s elevated dished complemented with Newcastle’s full-bodied finish kicks any home cooks’ summer grilling game up a notch.”
The first competition took place on May 11 at Garden of the Gods Pool Oasis at Caesars Palace in Las Vegas. To amplify the program, O’Neale will make special appearances at select events through the summer and support the brand’s digital efforts by releasing one of his new recipes every Thursday for 10 weeks, the company says.
“I’m a big fan of Newcastle Brown Ale and was thrilled when the brand approached me to develop and promote a range of summer grilling recipes,” O’Neale said. “The beer’s signature full flavor and smooth finish was my creative inspiration. I think we’ve got some really amazing recipes that anyone at home can create and enjoy themselves, along with a cold Newcastle Brown Ale.”