Articles Tagged with ''beverage marketing campaign''

Murphy’s Stout, a brand within the Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, announced the details of its Celebrate with the Perfect Pour St. Patrick’s Day retail and on-premise program. 

Newcastle Brown Ale, a brand of White Plains, N.Y.-based Heineken USA, is going back to basics to drive consideration and trial through non-traditional and grassroots platforms. 

Absolut, a brand of Paris-based Pernod Ricard, launched a new film titled “The Vodka with Nothing to Hide” to prove how transparent things are in Åhus, Sweden, and features employees totally in the nude. 

Tiger Beer, a brand of Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, announced that it is uncaging celebrations in 2018 for the Lunar New Year through retail and on-premise programming and artwork that celebrates the Year of the Dog. The artwork tells a story that celebrates the old and the new in order to reignite the appreciation and understanding of festive traditions shared with family and friends, the company says.

Celsius Holdings Inc., Boca Raton, Fla., makers of the global fitness drink CELSIUS, announced that it is adding two new flavors, Apple Jack'd and Orangesicle, to its trainer-grade CELSIUS HEAT line. This brings the CELSIUS HEAT product line to seven flavors. The thermogenic pre-workout drink packaged in 16-ounce cans is carbonated and packed with 2,000mg of L-citrulline and 300mg of caffeine. 

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., unveiled this year's global creative campaign, Pepsi Generations, which is a celebration of the brand's rich history in pop culture for 120 years. 

Beverage brands continue to introduce new beverage marketing campaigns utilizing new technology.

Folgers, a brand of Orrville, Ohio-based J.M. Smucker Co., launched its Here's to Coaches campaign for the PyeongChang 2018 Olympic and Paralympic Winter Games. The new campaign recognizes coaches who are invested in helping athletes achieve their Olympic glory — one morning at a time, one cup at a time, the company says. 

With the holidays in full swing, beverage brands of all types are introducing new holiday beverage marketing campaigns.

As the winter months approach, beverage brands have announced marketing campaigns to reach consumers where they are, whether that's on-premise, on their phones or in the car.