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Home » beverage marketing campaign

Articles Tagged with ''beverage marketing campaign''

Pepsi Generation campaign

Pepsi unveils Pepsi Generations global campaign

New TV ad to debut during Super Bowl LII
January 12, 2018

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., unveiled this year's global creative campaign, Pepsi Generations, which is a celebration of the brand's rich history in pop culture for 120 years. 


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Bottles and Bubbles Logo - Beverage Industry

Moet Hennessy USA launches Amazon Alexa skill

Starbucks expands to Jamaica
January 12, 2018
Beverage brands continue to introduce new beverage marketing campaigns utilizing new technology.
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Folgers Here to Coaches campaign

Folgers launches campaign leading up to 2018 Olympics

Here’s to Coaches recognizes those who help Olympic, Paralympic athletes
January 9, 2018

Folgers, a brand of Orrville, Ohio-based J.M. Smucker Co., launched its Here's to Coaches campaign for the PyeongChang 2018 Olympic and Paralympic Winter Games. The new campaign recognizes coaches who are invested in helping athletes achieve their Olympic glory — one morning at a time, one cup at a time, the company says. 


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Stella Artois - Olivia Culpo - Beverage Industry

Beverage companies celebrate the holidays

Alcohol and non-alcohol brands embrace seasonal campaigns
December 15, 2017
With the holidays in full swing, beverage brands of all types are introducing new holiday beverage marketing campaigns.
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California Farms Art Installation Beverage Industry

Beverage brands reach consumers where they are

Brands launch out-of-home campaigns, on-premise attractions, mobile apps
November 14, 2017
As the winter months approach, beverage brands have announced marketing campaigns to reach consumers where they are, whether that's on-premise, on their phones or in the car.
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Budweiser Repeal Reserve

Budweiser introduces 1933 Repeal Reserve Amber Lager

Brand partners with Lyft to offer rides in prohibition-era cars
October 24, 2017

Budweiser, a brand of St. Louis-based Anheuser-Busch, is giving beer lovers the chance to experience and taste history with the release of its limited-edition 1933 Repeal Reserve Amber Lager. The recipe behind Repeal Reserve dates back to the pre-Prohibition era when Adolphus Busch created and brewed a special Amber Lager for his friends and local community to enjoy, the company says.


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Lime-A-Rita NFL Beverage Industry October 2017

Beverage brands launch fall marketing campaigns

Lime-A-Rita, Mountain Dew announce sports marketing initiatives
October 13, 2017
Heading into fall, beverage brands are announcing new marketing campaigns, several benefiting from sports marketing efforts.
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They Score You Score soccer campaign

Heineken develops tribute video to soccer fans

Imported beer brand highlights unity in digital platform
October 10, 2017

In the spirit of togetherness and soccer's rising popularity in America, Heineken, a brand of White Plains, N.Y.-based Heineken USA, is unveiling a new digital spot that pays tribute to fans and supporters.


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STōK celebrates National Coffee Day with Motivation Hotline

Hotline part of cold-brew coffee brand’s Cold-Brewed Courage campaign
September 29, 2017

STōK Cold Brew Coffee, a brand of White Plains, N.Y., and Broomfield, Colo.-based DanoneWave, is celebrating National Coffee Day tomorrow by providing cold-brew coffee drinkers an extra boost of motivation. 


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#RefreshinglyHonest campaign

Clean label, transparency offer value to beverages

Free-from claims resonate with consumers
jessica Jacobsen
Jessica Jacobsen
September 15, 2017
In the beverage market, as well as other consumable industries, the influence of clean label continues to expand its reach. In fact, in its Top Ten Trends list for 2017, the Netherlands-based Innova Market Insights highlighted how clean label has been a running theme for the market research firm dating back to 2008.
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