Articles Tagged with ''beverage marketing campaign''

Jim Beam launches Jim Beam Vanilla

Mila Kunis to be featured in social, digital ad campaign

August 8, 2017

Jim Beam, a brand of Chicago-based Beam Suntory Inc., announced the latest addition to its flavored portfolio: Jim Beam Vanilla. The product blends Madagascar vanilla bean liqueur with Kentucky straight bourbon whiskey.

Nestlé Waters North America announces global marketing campaign

Campaign includes redesigned packaging, new website

August 1, 2017

Under the banner of "Pure Life Begins Now," Nestlé Waters North America, Stamford, Conn., announced the launch of a global advertising campaign focused on its Nestlé Pure Life brand.

Pepsi announces Crystal Pepsi Throwback Tour

Crystal Pepsi hitting shelves for the last limited time

July 20, 2017

Purchase, N.Y.-based PepsiCo Inc. announced The Crystal Pepsi Throwback Tour — a multi-city tribute to the nostalgia of the ‘90s.

5-hour Energy launches Racing Throwback Sweepstakes

Grand-prize winner’s photo to be featured on race car

July 18, 2017

Farmington Hills, Mich.-based Living Essentials LLC, the makers of 5-hour Energy shots, announced the company's Racing Throwback Sweepstakes, where the grand prize is a trip to a premier series race, and the winning photo is featured on the hood of the 5-hour Energy No. 77 Throwback-themed race car at Darlington Raceway in Darlington, S.C.

Essentia Water announces first national marketing campaign

POM Winderful extends partnership with NBC's "American Ninja Warrior"

July 14, 2017

In celebration of the nation’s first solar eclipse in 99 years, which will take place Aug. 21, Backwards Distilling is inviting consumers to enjoy a vodka that is equally rare.

Beverage companies release summer-friendly packaging

Coca-Cola, Dollar General team up for military campaign

July 14, 2017

Liquid Management Partners, the manufacturer of Liquid Ice Energy Drink, announced the launch of its first seasonal packaging: Liquid Ice America. With its red, white and blue patriotic packaging, Liquid Ice America will be available throughout the summer in 12-ounce cans at participating retailers in more than 40 states through select Anheuser-Busch, MillerCoors, PepsiCo and Coca-Cola distributors.

ZICO Coconut Water releases life perspective survey results

Survey second wave of coconut water brand’s What’s Inside Everything campaign

July 13, 2017

ZICO Coconut Water, a brand of Atlanta-based The Coca-Cola Co., announced a new, national survey that explores what is “at the core” of each us and how one’s filter and perspective on life — whether it be different attitudes or mindsets — can impact life’s journey.

CORE Hydration celebrates national distribution with ad campaign

CORE Organic line fulfills consumers want for low calorie, great taste and organic

Jessica Jacobsen

July 12, 2017

At times, people will use the idiom “to the core” to describe a person’s dedication to an ideal or the extreme nature of a situation. At CORE Nutrition, the classic idiom was reinvented and has become part of the company’s mantra.

Honest Tea asks consumers to pay with honesty

#RefreshinglyHonest Project features donation to VisionSpring

July 11, 2017

Bethesda, Md.-based Honest Tea Inc., a division of The Coca-Cola Co., is encouraging Americans to take their first step to living a little more honestly by sharing their hashtag #RefreshinglyHonest moments on social media or at pop-up locations across the country.

Tito's Handmade Vodka, Mtn Dew, Strongbow announce summer beverage promotions

Strongbow launches global Nature Remix campaign

June 16, 2017

PicoBrew announced the release of PicoStill, a patent-pending, small-batch distilling device that is designed to work with all of the company’s countertop brewing appliances. Topped with a copper distilling coil that fits over the Pico C Keg, the machine can be used to distill hop oil, water and essential oils, the company says.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.