Articles Tagged with ''beverage marketing campaign''

Market Insights - Beverage Industry

VR offers disruption for beverage-makers

How beverage makers can use virtual reality in marketing
Jimmy Woodard
August 15, 2017
Beverage companies, this one’s for you. Now you can get a sense of how to utilize virtual reality (VR) and augmented reality (AR) to help generate a return on investment from your marketing campaign.
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Rockstar Destiny 2 Cans

Rockstar Energy Drink partners for “Destiny 2” launch

International collaboration included limited-edition “Destiny 2” cans
August 8, 2017

Bungie and Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc., announced it has partnered with Rockstar Energy Drink and Pop-Tarts toaster pastries for “Destiny 2.” The partnership leads up to the Sept. 6 launch of “Destiny 2” on PlayStation4 and Xbox One (PlayStationPlus or Xbox Live Gold subscription, respectively, required for significant features), the company says. 


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Jim Beam Vanilla

Jim Beam launches Jim Beam Vanilla

Mila Kunis to be featured in social, digital ad campaign
August 8, 2017

Jim Beam, a brand of Chicago-based Beam Suntory Inc., announced the latest addition to its flavored portfolio: Jim Beam Vanilla. The product blends Madagascar vanilla bean liqueur with Kentucky straight bourbon whiskey.


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5-hour Energy Throwback Series

5-hour Energy launches Racing Throwback Sweepstakes

Grand-prize winner’s photo to be featured on race car
July 18, 2017

Farmington Hills, Mich.-based Living Essentials LLC, the makers of 5-hour Energy shots, announced the company's Racing Throwback Sweepstakes, where the grand prize is a trip to a premier series race, and the winning photo is featured on the hood of the 5-hour Energy No. 77 Throwback-themed race car at Darlington Raceway in Darlington, S.C.


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Liquid Ice

Beverage companies release summer-friendly packaging

Coca-Cola, Dollar General team up for military campaign
July 14, 2017
Liquid Management Partners, the manufacturer of Liquid Ice Energy Drink, announced the launch of its first seasonal packaging: Liquid Ice America. With its red, white and blue patriotic packaging, Liquid Ice America will be available throughout the summer in 12-ounce cans at participating retailers in more than 40 states through select Anheuser-Busch, MillerCoors, PepsiCo and Coca-Cola distributors.
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ZICO Coconut Water releases life perspective survey results

Survey second wave of coconut water brand’s What’s Inside Everything campaign
July 13, 2017

ZICO Coconut Water, a brand of Atlanta-based The Coca-Cola Co.,  announced a new, national survey that explores what is “at the core” of each us and how one’s filter and perspective on life — whether it be different attitudes or mindsets — can impact life’s journey. 


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