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Home » beverage marketing campaign

Articles Tagged with ''beverage marketing campaign''

D.G. Yuengling & Sons Inc.

D.G. Yuengling’s new campaign highlights strength, hard work

Spread Your Wings looks to inspire, empower consumers
May 15, 2018

D.G. Yuengling & Son Inc., Pottsville, Pa., launched Spread Your Wings, a new brand campaign and tag line designed to engage consumers. The launch of the advertising campaign is the first driven largely by Yuengling's sixth generation: Jen, Debbie, Wendy and Sheryl Yuengling. 


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Moretti x Bocce Campaign

Birra Moretti announces relaunch of Bocce Ball program

Two Italian classics return for the summer
May 4, 2018

Birra Moretti, a brand of Five Points Trading Co., White Plains, N.Y.,, has teamed up with Bocce for the second year in a row. 


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Stella Artois unveils new international campaign

Joie de Bière will be beer brand’s largest marketing effort to date
April 16, 2018

Stella Artois, a brand of Leuven, Belgium-based Anheuser-Busch InBev, introduced Joie de Bière, a new campaign that urges consumers not to let life and all its modern distractions get in the way of savoring the moments that matter. 


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Tiger Beer Uncaged Heroes

Tiger Beer details ‘uncaged’ campaign

Beer brand celebrates local heroes
April 13, 2018

As part of its latest campaign, Tiger Beer, a brand within White Plains, N.Y.-based HEINEKEN USA’s Five Points Trading Co., takes the idea of “uncaging” beyond emerging talent to local heroes and focuses it on a specific type of creative: those whose bold approach to their craft serves a good cause.


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Spindrift secures $20M in Series B-2 funding

April 13, 2018

This new capital will aid in launching Spindrift’s first national advertising campaign to educate consumers about the real ingredient difference, the company says


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CELSIUS expands its reach as sponsors of 2018 Tough Mudder North America Challenge - Beverage Industry

CELSIUS expands reach as sponsors of 2018 Tough Mudder North America Challenge event series

April 13, 2018
The strategic move fulfills a major marketing initiative for CELSIUS as its slogan and targeted demographics’ goal is to “Live Fit,” the company says
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Minute Maid announces new campaign

Marketing program encourages imperfect family moments
April 10, 2018

Minute Maid, a brand of Atlanta-based The Coca-Cola Co., announced a new brand campaign that encourages parents to embrace their perfectly imperfect family moments and show how even though it’s not always Instagram-ready, “this is GOOD.”


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Laughing Man Coffee

Laughing Man Coffee announces new marketing campaign

Coffee brand also revamps brand packaging
March 12, 2018

Laughing Man Coffee, a brand of Waterbury, Vt.-based Keurig Green Mountain Inc., announced a brand refresh and new marketing campaign, “Make Every Cup Count,” to celebrate its mission to deliver premium coffee and give back to the farmers who produce it. 


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Samuel Adams was named the Official Beer of the Boston Red Sox - Beverage Industry

Beverage brands launch sports marketing partnerships

Samuel Adams, Core Power, Coors Light introduce beverage marketing campaigns
February 16, 2018
Several brands recently announced new sports marketing partnerships and corresponding beverage marketing campaigns.
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Murphy's Perfect Pour

Murphy’s Stout celebrates St. Patrick’s Day with sweepstakes

Celebrate with the Perfect Pour campaign features retail, on-premise elements
February 8, 2018

Murphy’s Stout, a brand within the Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, announced the details of its Celebrate with the Perfect Pour St. Patrick’s Day retail and on-premise program. 


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