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Home » beverage marketing campaign

Articles Tagged with ''beverage marketing campaign''

Smirnoff partners with popular TV personalities

Vodka brand celebrates ‘good times’
August 21, 2018

Smirnoff Vodka, a brand of Diageo North America, Norwalk, Conn., announced its new campaign entitled Welcome to the Fun%, which celebrates good times with a quality product everyone can afford, the company says.


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Keurig Green Mountain announced the release of a new K-Café Single Serve Coffee, Latte & Cappuccino Maker. - Beverage Industry

Beverage companies wrap up the summer-season with their latest marketing campaigns

August 17, 2018
Unibroue debuted a new limited-release Belgian-style, fruit-flavored wheat ale, Keurig Green Mountain announced the release of a new K-Café Single Serve Coffee, SLRRRP debuted new alcohol-infused gelatin shots.
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Trolls Tampico

Tampico Flavor Hunt launches in partnership with ‘Trolls’ TV series

Contest participants can win $100 Netflix gift card
August 14, 2018

Chicago-based Tampico Beverages introduced Tampico Flavor Hunt, an interactive game in collaboration with DreamWorks Animation Television’s Netflix original series “Trolls: The Beat Goes On!” 


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Red Stripe celebrates 100 years

Beer brand pays homage to Jamaican heritage with EP
August 6, 2018

Red Stripe, a beer brand of Heineken USA, White Plains, N.Y., announced its plans to celebrate the 100th anniversary of beer producer and Jamaican brewer Desnoes and Geddes Ltd. (D&G).


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Mike's Hard Lemonade - Phil Rosse and Sanjiv Gajiwala - Beverage Industry

Mike’s Hard Lemonade accelerates growth

White Claw Hard Seltzer achieves triple-digit growth
Barbara Harfmann
July 24, 2018
The company’s entrepreneurial spirit, focus on making best-in-class tasting products, and its organizational purpose to bring Flavor to Life is helping the company succeed in a competitive beverage market.
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Dos Equis

Dos Equis named Official Beer Sponsor of College Football Playoffs

Fans can enter weekly contest for chance to make life a little more interesante
July 24, 2018

White Plains, N.Y.-based Heineken announced that its imported Mexican beer, Dos Equis, is once again the Official Beer Sponsor of the College Football Playoffs. Each week from August through December, the brand is giving football fans and beer drinkers the chance to win tickets to the College Football Playoff National Championship game. Beer drinkers can expect Dos Equis to make the legendary a little more interesante this football season, as the brand will deliver fun and authentic content while giving the fans a chance to live once-in-a-lifetime experiences, it says. 


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Daily Frozen Pouches from Delkor Systems - Beverage Industry

Secondary beverage packaging just as significant as primary, experts note

Retail-ready secondary packaging attracts consumers, drives sales
Taylor Karg - Beverage Industry
Taylor Karg
July 20, 2018
Secondary packaging reinforces brands, as well as enhances product visibility in a crowded marketplace.
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HEINEKEN USA did what it does best by creating two never-before-seen products, the BLADE and Home Tap. - Beverage Industry

HEINEKEN USA launches BLADE and Home Tap for at-home consumers

Innovation, product development enhance beer consumption
Taylor Karg - Beverage Industry
Taylor Karg
July 18, 2018
A common theme within the global company is progressiveness and this year, HEINEKEN USA did what it does best by creating two never-before-seen products, the BLADE and Home Tap.
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Two by Two Rye Whiskey

Barcardi, Lonely Whale join forces to eliminate plastic straws

Spirits company encourages consumers, retailers to join hashtag #TheFutureDoesntSuck
July 17, 2018

Hamilton, Bermuda-based Bacardi Ltd. and Seattle-based nonprofit Lonely Whale have joined forces to help rid the environment of single-use plastic and to eliminate one billion single-use plastic straws by 2020, the companies said.


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Demi Lovato - CORE Nutrition - Beverage Industry

Beverage companies continue to celebrate summer with new interactive campaigns

July 16, 2018
Several beverage brands have announced new marketing campaigns and products.
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