Amp Energy Organic, a brand of Purchase, N.Y.-based PepsiCo Inc., announced The Search for the Ultimate Side Hustlers Powered by Amp Energy Organic, a national search for the five most unique side hustlers.
The energy drink is teaming up with entrepreneur and co-host of Power 105.1's The Breakfast Club, Angela Yee, to give the contest finalists the chance to showcase their unique side hustles live at Power 105.1's Powerhouse NYC 2018 this October, it says.
"Everyone wants to get more out of life, but few are willing to go the extra mile," said Justin Schwarz, marketing director of flavors and energy, in a statement. "Amp Energy Organic respects the hustle and knows that sometimes you just need an extra boost to stay unstoppable. We're looking for the afterhours moguls and on-the-side creatives who are doing whatever it takes to turn their dreams into reality. We know these unsung entrepreneurs are out there and we can't wait to help share their stories."
The contest will run through Sept. 16, with a national call for entries in the categories including food, fashion, beauty, art, or music. The online submissions will be evaluated by the Amp Energy Organic team and Yee, with five lucky finalists selected to showcase their product, experience or service at Power 105.1's annual event, Powerhouse NYC 2018, attended by some of the biggest names in hip-hop and R&B, including this year's headliners Cardi B, Lil Uzi Vert and G-Eazy.
"When you want something bad enough you need to put in the work and keep going until you make it happen," Yee said in a statement. "I'm excited to hear from people who are getting home from work and turning around to put the same amount of energy into their passion project. It's also why I'm excited to partner with Amp Energy Organic, which gives me a boost of energy with only five simple, organic ingredients, to help show how the hustle pays off."
To enter the contest, consumers can visit Power 105.1's website to submit a text description that explains their side hustle and what makes it special. Photos and videos are also encouraged. Each entry will be judged on its originality and uniqueness, whether it represents a side hustle (idea, experience, service or good) that can be amplified in a larger way, and its overall connection to the Amp Energy Organic brand.
In addition to receiving two tickets to Power 105.1's Powerhouse NYC 2018, free roundtrip airline tickets for them and a guest, and a hotel stay, each grand-prize Winner will be awarded the opportunity to showcase his or her side hustle at Power 105.1's Powerhouse NYC 2018 pre-event on Oct. 24 and at the main show on Oct. 28. The five winners also will have the opportunity to have face time with Yee for advice, and promote their business on Power 105.1's channels.
Amp Energy Organic also is giving away tickets to Power 105.1's Powerhouse NYC 2018 in-store and online, including airfare and a hotel stay for lucky winners and one guest.