Articles Tagged with ''beverage marketing campaign''

Winston-Salem, N.C.-based Krispy Kreme Doughnuts Inc. announced an all-new, freshly brewed coffee designed to be the perfect complement to its Original Glazed doughnuts and other treats, the company says.

Building on its longstanding partnership with the NFL and a season-long activation for its food and beverage brands, Purchase, N.Y.-based PepsiCo Inc.’s North America Beverages division will be out in full force on air, online and on the ground during Super Bowl LI, which takes place Feb. 5 at NRG Stadium in Houston. The company will spotlight two zero-calorie products during this year’s game — LIFEWTR and Pepsi Zero Sugar, it says.

Heineken Light, a brand of White Plains, N.Y.-based Heineken USA, launched “Hypnotize,” its first TV commercial of 2017 in partnership with award-winning actor and brand spokesperson, Neil Patrick Harris. The new commercial kicks off a series of three spots, which showcase Heineken Light’s one-of-a-kind flavor through Neil’s signature wit and lighthearted humor, the company says. 

In celebration of National Green Juice Day — Jan. 26 — Evolution Fresh, a brand of Seattle-based Starbucks Corp., is offering veggie-centric ways to join the fun.

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., is kicking off 2017 with a new global Do the DEW campaign centered on the belief that there’s no feeling like doing, the company says. 

Heineken, a brand of White Plains, N.Y.-based Heineken USA, is strengthening its longstanding support of soccer by maintaining its partnership with the UEFA Champions League (UCL) and Major League Soccer (MLS), to ensure soccer fans stay engaged and refreshed throughout the 2017 season, it says. Beginning March 1, brand Heineken’s fully-integrated, 360-degree retail and on-premise They Score. You Score program will encourage legal drinking-age consumers to choose Heineken for all their soccer viewing occasions, while offering chances to win prizes with every goal scored during UCL and MLS matches, the company says.