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Home » beverage marketing campaign

Articles Tagged with ''beverage marketing campaign''

Remy Martin This Is My City Bottles

Rémy Martin launches V.S.O.P This is My City Limited-Editions

Staff Beverage Industry
February 27, 2025

Rémy Martin announces the launch of V.S.O.P This is My City Limited-Editions celebrating vibrant hip-hop cultures across the United States. This exclusive release features four unique bottle designs, each paying homage to the iconic cities of Atlanta, Chicago, Detroit, and New York City.


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CambioPods.jpg

Cambio Roasters launches Random Act of Kindness Week campaign

Winner will receive one year of free coffee pods
Staff Beverage Industry
February 4, 2025

Cambio Roasters announced that Cambio will be holding a Kindness Contest in honor of Random Act of Kindness Week.


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Silk Cereal Liar

Silk teams up with Phaedra Parks to expose cereal liars

New York City pop-up asks consumers whether they prefer Silk Vanilla Almondmilk or dairy milk
Staff Beverage Industry
January 9, 2025

Silk partnered with reality TV icon and queen of deception, Phaedra Parks to host Cereal Liar: Breakfast’s Ultimate Taste Test, the first-ever Silk and cereal pop-up in New York City. 


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Athletic January

Athletic Brewing launches Athletic January campaign

company will conduct a widespread sampling initiative in North America, UK
Staff Beverage Industry
December 26, 2024

Athletic Brewing Co., Milford, Conn., and San Diego, is reimagining the January reset with the launch of its latest campaign: Athletic January.


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Pepsi Zero Sugar Gingerbread

Pepsi debuts Pepsi Zero Sugar Gingerbread Mini Cans

Shaq bakes up holiday cheer featuring limited-edition release
Staff Beverage Industry
December 4, 2024

Just in time for the holidays, Pepsi is pulling its latest flavor innovation straight out of the oven: Pepsi Zero Sugar Gingerbread Mini Cans. To celebrate this limited-edition festive flavor that’s ginger, spice and everything nice, the brand challenged Shaquille O’Neal (Shaq), to become the G.B.O.A.T (Greatest Baker of All Time).


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Piper-Heidsieck Twist The Script

Piper-Heidsieck’s new campaign tribute to Champagne brand’s creativity, history

Twist the Script taps British artist and photographer Miles Aldridge for campaign artwork
Staff Beverage Industry
September 26, 2024

Piper-Heidsieck, Reims, France, announces the launch of its Twist the Script campaign, a tribute to the brand’s creativity and history, it says.


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AriZona Doodles Packaging.jpg

Doodles, AriZona Beverages collaborate on packaging, giveaway

August 8, 2024

Together, Doodles and AriZona Beverages are launching a limited-edition Doodles-branded Iced Tea with Lemon drink, blending art, nostalgia, and a classic American refreshment.


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Clear Channel Billboard.jpg

It’s time for brands to ‘tea’ up summer beverage campaigns

Out-of-home ad campaigns can assist beverage brands in meeting Labor Day weekend numbers
Hugh Powers
July 19, 2024

Consumers have hit the road and air this summer, creating more eyeballs on out-of-home ad campaigns. Clear Channel Outdoor offers insights on how beverage brands can create campaigns to help support their summer sales goals.


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Better For All Cups.jpg

Better for All launches Brand Ambassador Program, eCommerce store

Ambassador candidates include students attending colleges and universities, creators and influencers
Staff Beverage Industry
July 17, 2024

Pasadena, Calif.-based Better for All, a natural products innovator, announced the launch of its exclusive Brand Ambassador Program in parallel to the launch of their new direct-to-consumer (D2C) eCommerce store. 


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Just Ice Tea Tea Marks The Spot.jpg

JUST ICE Tea connects with consumers with Tea Marks the Spot

Summer campaign features pop-up locations across US
Staff Beverage Industry
June 18, 2024

In conjunction with National Iced Tea Month, Bethesda, Md.-based JUST ICE Tea announced its summer campaign: Tea Marks the Spot. 


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