From Rome to London, Berlin, New York and Valdobbiadene, Italy, Mionetto embarked on a new multichannel campaign and a fascinating journey to bring the Italian dolce vita to several iconic cities around the world. The new campaign, Join Mionetto. More than just a Prosecco., connects Mionetta Prosecco to consumers worldwide. The campaign features two protagonists jumping from one place to the next, starting out at a formal event in Rome before stepping through a billboard poster to arrive in London, where they share a drink with friends. The spot evolves from the rooftops of New York to the birthplace of its brut sparkling white wine, the vast vineyards of Valdobbiadene — where they enjoy an aperitif with a small group of friends. More than 70 different commercial cuts and ad motifs are bringing the Italian ambiance, passion and pleasure to every country across all available channels: TV, print, digital, online video, cinema, out of home (OOH) and digital out of home (DOOH) on-the-fly messaging to showcase the brand in shopping centers, cinemas, restaurants, bars, gyms and petroleum stations.
Mionetto unveils multichannel campaign
September 13, 2021