Beverage companies release new flavors, campaigns
SPRiZZi Drink-Co. introduced a new line of flavored craft sodas. Post Brewing Co. launched its first-ever advertising campaign with the introduction of a new craft beer and Wine Water Ltd. launched O.Vine, a line of wine-inspired infused waters.
A fizzy, SPRiZZi drink
SPRiZZi Drink-Co. introduced a new line of craft sodas: 1767 Craft Soda. The premium, limited-edition sodas are available in 12 flavor combinations nationwide, and are made with all-natural ingredients, containing 100 percent natural cane sugar, the company says. The flavor combinations feature an unexpected twist on traditional flavors, including Blue’s Cola Lite, Dr. Spicer, Mountain Rain, Old Fashioned Ginger Ale, Root Beer Lite and Vanilla Bean Cream Soda. Each 8-ounce serving contains 80 to 120 calories and is free of high-fructose corn syrup, artificial sweeteners or azo dyes, the company says. “The definition of health is changing from desiring low/no-fat and -sugar, to ‘real’ or unadulterated ingredients,” said SPRiZZi Co-founder and Chief Executive Officer Michael Breault in a statement.
Turning wine into water?
Wine Water Ltd., the parent company of O.Vine Inc., launched Chardonnay and Cabernet Sauvignon-essence water to refresh the “infused water” landscape. The two alcohol-free beverages are comprised of a unique concert of purified water and hidden nutritional benefits of upcycled wine grape residue, the company said in a statement. Introduced at the Summer Fancy Food Show, O.Vine Wine Essence Water is a line of all-natural, non-alcoholic beverages that expresses the spirit of wine and sets new standards for sustainable sourcing as well as innovation, the company says. Free of preservatives and synthetic colors, its natural blush color and healthful ingredients are derived from the essences extracted from red or white wine grape skins and seeds. O.Vine is available in two flavors: Chardonnay and Cabernet.
Channeling the “New West”
This summer, Post Brewing Co. launched its first-ever advertising campaign with the introduction of Howdy Beer, a 4.5 percent alcohol-by-volume (ABV) sessionable pilsner beer that features Western hops and delicate malt flavors, the company says. The launch campaign, A True Western Pilsner, appeared in Rocky Mountain states and included Instagram, Google searchword, print, poster and experiential advertising. Designed by TDA_Boulder, the ads target a regional demographic the agency calls the “New West,” typically self-reliant, millennial professionals, not exactly “cowboy,” but definitely not cosmopolitan, the company says. The campaign casts an un-gussied, Old West eye on New Westerners and is designed to promote Howdy trial, it adds.