Heineken taps former tennis stars for U.S. Open giveaway
Consumers get chance to return serve against Roddick, Davenport
As the official sponsor of the U.S. Open, Heineken tapped former tennis stars Andy Roddick and Lindsey Davenport to give consumers the perfect serve — on and off the court.
Fans were invited to the Hudson River Park Tennis courts to try to return a serve from one of the all-star athletes. If they could, fans were rewarded with a pair of tickets to the U.S. Open, taking place this week in New York City.
Even if fans couldn’t return the first (tennis) serve, everyone got to enjoy a perfect serve of Heineken 0.0, which was introduced to the U.S. market earlier this year. The zero-alcohol beer solution of Heineken 0.0 means consumers #NowYouCan enjoy the perfect serve wherever they are watching the U.S. Open, the company says.
For fans attending the U.S. Open at Seaport, The Red Star Patio Café (formerly the Red Star Café) returns for another year with a fresh new look. Open Aug. 19 through Sept. 8 outside the U.S. Open Club, the café will be open to all ticket holders for lunch, dinner or after matches. Beginning on Aug. 26, Heineken is hosting live DJ sets and a photo experience to add some extra excitement, it adds. Heineken 0.0 will be available for purchase along with other Heineken draft and can offerings.