In time for summer on-the-go drinking occasions, HEINEKEN USA is refreshing its brand identity with a splash of its iconic green color and bold red star to help pop on shelves and on-premise, the company says. The company is introducing a new look to its cans. The newly redesigned cans and new point-of-sale materials featuring the update began hitting stores this month. “We’re leveraging our equity with a bigger, bolder brand name wrapped around the lower half of the can and reinforcing our immediately recognizable red star in the most prominent position,” said Lorenda Alward, brand manager for HEINEKEN USA, in a statement. “More and more beer drinkers prefer cans to bottles and we’re stamping a more visual, impactful identity on our cans to stake out claim to this growing set.” Heineken is packaged in 12-ounce cans in 12-, 18- and 24-packs, as well as in 16- and 24-ounce cans.
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