HEINEKEN USA has launched its latest James Bond TV commercial ahead of the April release of the James Bond film “No Time To Die.” Airing in more than 75 countries, the commercial demonstrates Craig will always be James Bond in the eyes of fans, the company says.

To celebrate the global partnership with the upcoming James Bond film “No Time to Die,” Heineken is revealing the real secrets to being Bond and encouraging shoppers to connect with their inner secret agent, it says. The retail promotion invites consumers to text “Heineken” to “007” to receive a disappearing invisible ink message. The message will reveal to consumers whether they have won prizes, including branded merchandise, tickets to advance movie screenings, or a pair of tickets to the red-carpet event in Los Angeles, it adds.

As the official sponsor of the U.S. Open, Heineken tapped former tennis stars Andy Roddick and Lindsey Davenport to give consumers the perfect serve — on and off the court.

Heineken announced the launch of its latest innovation: Heineken 0.0, an alcohol-free malt beverage that is brewed with a unique recipe for a distinct balanced taste that contains 69 calories in each bottle, the company says.

Heineken USA, White Plains, N.Y., is launching its latest innovation: Heineken 0.0, an alcohol-free malt beverage that is brewed with a unique recipe for a distinct balanced taste that contains 69 calories in each bottle.

White Plains, N.Y.-based Heineken USA is asking drinkers to see past the trimmings, open a cold Heineken and Celebrate What’s Inside, during the upcoming holiday season, it says. The new national program features TV spots, social media and a limited-edition Magnum (1.5-liter) bottle to share with friends and family, it adds.