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Home » Topics » Beverage Industry Top Stories

Beverage Industry Top Stories
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Abstract Ice

Taking drinks to the next level

Shaped ice offers operators ability to tap into key events, moments
jessica Jacobsen
Jessica Jacobsen
June 28, 2026

To help bring some excitement to drink menus looking to capitalize on soccer fever, Abstract Ice is supporting that energy with its soccer ball-shaped ice piece.


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Stacked cartons of sparkling juice drink variety packs in multiple fruit flavors with colorful retail packaging.

Secondary packaging helps beverage brands increase engagement with consumers

Sustainability, digital enhancements appeal to consumers’ needs, wants
jessica Jacobsen
Jessica Jacobsen
June 26, 2026

Consumer interests and engagement are influencing secondary packaging as brands are turning to recyclable materials as well as digital solutions.


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Single-serve energy drink mix sticks in strawberry coconut, orange, and blueberry lemonade flavors, formulated with vitamins, minerals, and zero sugar.

Consumers seek more than hydration from drink mixes

Flavors, function and convenience remain key drivers for drink mixes
Sabetta-Lauren.jpg
Lauren Sabetta
June 25, 2026

The performance by the drink mixes market is due mainly to health and wellness benefits, lifestyle alignment and flavor expansion, experts detail.


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Monin Brilliance Energy Concentrate in the Dragon Fruit Pink flavor

Beverage brands utilize natural energy ingredients to appeal to consumers

As consumers crave clean-label and functional ingredients, natural energy solutions fit the bill
Chloe Alverson
Chloe Alverson
June 24, 2026

Beverage-makers are utilizing natural energy solutions in formulations to support clean label and sustained energy needs.


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McDonald's introduced six new specialty drinks on May 6, 2026

Foodservice combats challenges with innovative offerings

Flavor options, limited-time creations drive consumer interest in competitive market
Sabetta-Lauren.jpg
Lauren Sabetta
June 23, 2026

Despite inflation and sociopolitical factors, experts highlight how the foodservice channel is leaning into value, quality, and new offerings to meet consumers where they’re at.


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Pop & Bottle Matcha Coconut Water drinks

Plant waters support consumers’ refreshment, wellness needs

Hydration, hybrid beverage trends help plant waters reach broader audience
jessica Jacobsen
Jessica Jacobsen
June 22, 2026

Plant waters continue steady performance in the market with products supporting consumer need states around hydration, wellness and plant-based diets.


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These commercial glass door refrigerators are stocked with a variety of beverages, including sodas and wines.

Circana New Product Pacesetters reveals shift in how consumers discover, choose products

Beverages remain the leading force among new product launches, research shows
Sabetta-Lauren.jpg
Lauren Sabetta
June 19, 2026

Circana unveils 2025 New Product Pacesetters as top innovations drive $6.2 billion in year-one sales.


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Seagram's 7 Crown Apple Pie

Beverage brands show their patriotism

Brand Keys report highlights most patriotic brands, categories
jessica Jacobsen
Jessica Jacobsen
June 18, 2026

As Brand Keys’ 25th annual Most Patriotic Brands survey highlights the top brands and categories that consumers view as patriotic, the market is seeing more brands release products and packaging to celebrate America’s 250th birthday.


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Marketing

The Free, Organic Myth: What Beverage Marketers Keep Getting Wrong About Acquisition Costs

Costs extend beyond spend when executing marketing strategy for beverage-makers
Joel Horwitz
June 17, 2026

Organic versus paid debate is a false binary for beverage marketers as they evaluate marketing strategies.


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Predictive Maintenance

Predicting, or Just Monitoring? Why True Reliability Must Move Beyond Mere Data Collection

Are you providing timeframes for failure repairs?
Mark Kingkade
June 16, 2026

In beverage manufacturing, where high-speed production lines, strict sanitation schedules and narrow downtime windows leave little room for error, the ability to anticipate equipment failure can directly impact output, product quality and profitability.


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Events

July 14, 2026

One Material, One Package: Advancing Sustainability with All-PET Closures and Bottle

Join Husky on 14 July to explore how HyCAP™ SecuRE+ is redefining beverage packaging through a single-material approach, PET closure + PET bottle, designed to simplify recycling streams and support a fully circular packaging model.

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