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Home » Topics » Beverage Industry Top Stories

Beverage Industry Top Stories
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This is a can of Slice Apple Healthy Soda

Beverage-makers tap into prebiotic, probiotic craze

Gut health awareness prompts innovation across categories
Sabetta-Lauren.jpg
Lauren Sabetta
January 28, 2026

With growing interest in gut health and the benefits of pre- and probiotics, beverage brands are launching an array of drinks across categories.


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a vibrant assortment of tropical fruits

Exotic fruits connect with consumers’ bold flavor interests

Adventure seekers, natural trends contribute to tropical fruit usage in beverages
jessica Jacobsen
Jessica Jacobsen
January 27, 2026

The positive connotations associated with exotic fruits are helping these ingredients to influence innovation within the beverage market.


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The image features a bottle of Decoy Featherweight Cabernet Sauvignon

Wine popularity ebbs and flows among generations

Category performance impacted by shifting consumer trends, economic factors
Chloe Alverson
Chloe Alverson
January 26, 2026

The wine industry has fluctuated with a range of factors contributing to its recent performance. 


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Last Mile Chart

The Last Mile: Evaluating route to market

Differing approaches bring own advantages, disadvantages
Brian Sudano
January 23, 2026

There are three primary avenues for getting your brand to consumers: direct-to-consumer (DTC), warehouse direct sales to retailers (WD) and direct-store-distribution (DSD). Brian Sudano explores which model fits the unique needs for beverage-makers.


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The image captures a moment of warehouse workers taking a break in a warehouse setting

Diverse labor pool, automation help operations close workforce gap

Training, workforce culture can improve employee retention
Sabetta-Lauren.jpg
Lauren Sabetta
January 22, 2026

As operations continue to experience labor challenges that impact their ability to hire and retain skilled workers, experts highlight that today’s facility managers are developing a deeper appreciation for a more diverse labor pool.


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This is a can of Accelerator Citrus Freeze Active Energy Drink

Beverage-makers remain focused on energy support, cognitive health

Busy lifestyles, weight management trends prompt market growth
Sabetta-Lauren.jpg
Lauren Sabetta
January 20, 2026

When it comes to the market for cognitive and energy support, experts note that the market’s sustained growth speaks to the depth of consumer demand and the essential role energy beverages now play in daily routines.


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a fully automated logistics hub

Storage solutions aid complex SKU dynamics

Automation supports increased storage density, throughput in beverage warehouses
jessica Jacobsen
Jessica Jacobsen
January 19, 2026

As beverage warehouses contend with a diverse SKU makeup, operations are turning to storage that can support these demands, including through automation.


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 Pure Genius protein shots in three flavors: Blueberry Lemonade, Strawberry Guava, and Pineapple

Survey shows consumers pay attention to protein in diets

Numerator survey finds whole foods top protein source, but RTD shakes and fortified beverages offer appeal
jessica Jacobsen
Jessica Jacobsen
January 16, 2026

A Numerator survey finds 78% of U.S. households surveyed reported paying some attention to protein in their diets. To support protein needs, beverage-makers are offering more ways to deliver the macro nutrient.


Read More
a person drinking from a reusable insulated water bottle

IBWA highlights the importance of staying hydrated during winter months

Hydration improves mood, energy and cognition
Sabetta-Lauren.jpg
Lauren Sabetta
January 14, 2026

The International Bottled Water Association (IBWA) highlights how proper hydration is critical during winter months, especially because people are less likely to feel thirsty at this colder time of year.


Read More
Foodlion StoreFront

Supermarkets lean into digital technology to meet consumer needs

Consumers continue to prioritize value, convenience
Sabetta-Lauren.jpg
Lauren Sabetta
January 13, 2026

As the grocery channel continues to experience increased competition from other channels, experts highlight how these retailers are exploring ways to enhance multi-channel shopping using advanced technology.


Read More
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July 14, 2026

One Material, One Package: Advancing Sustainability with All-PET Closures and Bottle

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